Motorola has built a solid reputation for delivering budget and mid-range smartphones that not only go easy on the wallet but also stand the test of time. Now, with the Motorola Edge 60 Fusion making its grand debut in India, we had the chance to chat with Shivam Ranjan, Motorola's AP Head. From the brand's unmistakable design philosophy to its software game plan—and of course, whether the Edge 60 Fusion truly outshines its predecessor—we covered it all. So, what's next for Motorola? And should you be excited? Let's see what he has to say!
Motorola's Secret to Crafting Stunning Smartphone Designs
We spoke with Shivam Ranjan to understand how Motorola has consistently maintained its unique design language over the years. We also explored how this approach has shaped the brand's identity and influenced customer perception.
To this, Shivam replied, “See, we believe that while we are in the tech industry, it is also important to have a significant contribution in the consumers life, right? We believe that a smartphone is an integral part of the consumer’s life. It is something that you carry every day, every moment, right? It’s a reflection of your personality. It’s a reflection of your consumer, and which is why we have positioned our brand itself as a lifestyle tech brand.”
Motorola has a track record of bold and distinctive smartphone designs, and the Edge 60 Fusion is no different. This year, it arrives in eye-catching shades—PANTONE Amazonite, PANTONE Zephyr, and PANTONE Slipstream. The Zephyr variant, with its striking appeal, is sure to turn heads, especially among those who love a pop of colour in their gadgets. So, Motorola has truly embraced its identity as a lifestyle tech brand, and it shows.
He further added, “Consumers want a product that reflects their persona—something that stands out and makes an impact. As you can see, the tagline of this product, Edge Out the Ordinary, aligns with this idea. After all, no one wants to blend into the crowd, right? They want to break away from the ordinary. That philosophy drives our design approach and has helped us differentiate ourselves in the market.“
With Motorola Edge 60 Fusion’s bold quad-curved design and Pantone-curated colours, the company continues to push boundaries, carving out a distinct identity in the market.
Refining the Shot: How Motorola Is Advancing Its Image Processing
We explored how Motorola is enhancing its post-processing image quality and competing with top players in the industry. Ranjan shared his insights on this, stating: “About three years ago, I would agree that our imaging solutions may not have been strong enough. While the hardware was ahead of the software, we made a dedicated effort last year to enhance camera imaging, specifically for India. We established teams and labs in India focused on optimizing photos for Indian skin tones and environmental conditions, ensuring that consumers get images tailored to their needs. As a result, last year, we saw improvements in our ratings on Flipkart—a neutral platform where many consumers shop and share authentic feedback.“
Reviewers, customers, and everyday users constantly share feedback across websites, YouTube, and rating platforms. While some brands quietly make tweaks based on these insights, only a few openly acknowledge the issues and showcase their improvements—Motorola is one of them. Owning up to shortcomings and actively refining the experience is what sets them apart. As Shivam pointed out, image processing was once a weak spot, but over the past year, it has undergone a noticeable transformation.
He further added, “With Moto AI features enhancing image quality alongside ongoing software optimisations, the Motorola Edge 60 Fusion is set to deliver significantly improved image processing and rank among the top smartphone cameras in terms of ratings.”
We’re putting the Motorola Edge 60 Fusion through its paces, so we can't confirm this claim just yet. But stick around—MySmartPrice will have all the details for you soon.
Customer Care Matters: Motorola's Take on After-Sales Service
Selling a smartphone is one thing, but keeping customers happy after the purchase is what really counts. We asked Shivam about Motorola's approach to after-sales support and what the brand is doing to make it even better.
Ranjan replied, “I believe it’s crucial for a brand to stay engaged not just at the time of sale but throughout the entire lifecycle of the product. Today, we have multiple ways to support our customers. We offer around 400 service touchpoints where users can visit and submit their devices if they encounter any issues. Additionally, we provide 24/7 chat support and a dedicated in-device application that analyses the device and can help resolve issues—often without the need to visit a service centre, call customer support, or even interact with a chatbot.“
The in-device application is a smart solution, allowing users to diagnose and fix issues without rushing to a service centre. Troubleshooting from home adds a layer of convenience and peace of mind. And if that doesn't do the trick, Motorola's service touchpoints are always there to step in.
Long-Term Support? Here's Motorola's Take on Software Updates
With brands like Samsung and Google setting the bar high for long-term software support, Motorola's update policy appears to be playing catch-up. So, is there a plan to step up? Here's what Shivam had to say.
“We attempted this with one of our previous-generation devices—the Edge 50 Neo—which we offered with five years of OS upgrades last year. However, when we spoke to consumers, we found that software updates weren't a major deciding factor. While having more upgrades is nice, it wasn't a key reason for purchasing the device. Instead, consumers prioritise a more competitive smartphone with better features, software, design, and overall benefits. After all, most users don't keep their devices beyond 36 months.“
For those who keep their smartphones for years, software updates matter. Motorola put this to the test with the Edge 50 Neo but discovered that most consumers didn't see OS updates as a key selling point. Instead, what truly grabs their attention are better features, refined software, sleek design, and overall value—so that's where Motorola is focusing its efforts.
