Glance, backed by Google, is rolling out a next-gen AI shopping platform crafted for Samsung users in the US. The experience blends cutting-edge AI styling with seamless shopping, letting users see themselves in curated fashion looks before buying—all in an instant.
Powered by Google Gemini's intelligence and Imagen's ultra-realistic image generation, the platform works as both a standalone app and a lock screen feature.
Glance AI requires user consent and uses just one selfie or a gallery image to create lifelike visuals of users dressed in AI-recommended outfits that match their personal vibe.
Naveen Tewari, who leads both Glance and InMobi as Founder and CEO, shares his thoughts below:
Glance AI helps consumers discover and visualise what’s possible, starting with an outfit that makes them look and feel great, and own it with just a tap on the platform. Samsung’s commitment to enable Glance AI across its devices in the US ensures consumers enjoy an experience where inspirational commerce and content converge.
So yes, it is quite clear that Glance AI isn't just about shopping—it's about staying in sync with the world around you. From local events to viral trends, it curates what's relevant in the moment. With rapid AI responses powering dynamic offers like flash sales, it keeps the experience fast and exciting.
Paired with Samsung's massive user base, Glance is turning everyday phone use into an intelligent, interactive journey.
On the other hand, Jason Shim, Senior Director and Head of Samsung Galaxy Store USA, said:
Glance AI is a perfect example of the kind of high-quality and unique content we strive to deliver. By using AI to personalize content and shopping directly on the lock screen, it brings a smarter, more dynamic experience that reflects the forward-thinking spirit of the Galaxy Store.
Samsung has always been great at delivering personalised AI, and now by putting it right on the lock screen, they're making everyday phone use even more intuitive and fun. Bringing this experience to India will make it even more exciting for us.
