Lava has registered a growth of 200% during the launch week of the Lava AGNI 3 over its predecessor. The Indian-grown manufacturer has also seen a threefold increase in volume compared to the Lava AGNI 2.
Lava AGNI 3 Growth Rate
The increase in growth rate has helped Lava to fortify its position in the Indian smartphone market in the competitive sub-30k segment. The brand claims that the milestone highlights Lava’s commitment to innovation, quality, and value.
One of the primary reasons for the success is the 360-degree marketing strategy. The marketing strategy includes high-impact print ads, digital media, airport branding, and influencer collaborations. Lava claims that it has engaged over 118 million people during the campaign, which resulted in more than 1.5 million searches across platforms.
