Samsung has topped the Indian smartphone market in terms of value share for the third quarter in a row. The latest report from Counterpoint Research reveals that Samsung currently has a 23% market share by value in the country. The growth has come from the flagship Galaxy-S Series smartphones and the growing popularity of Galaxy AI features. Here are the details.
Samsung Tops Indian Phone Market By Value
The report from Counterpoint Research reveals that the smartphone market in India has grown by 3% YoY in terms of sales volume. It further mentions that customers are moving towards premium smartphones to experience better features. The shift towards premium phones is also helped by the increasing availability of EMI offers and festive sales.
Samsung has a value-driven portfolio in India offering devices across all price segments. The latest Galaxy S24 Series devices helped the company maintain its position in the flagship and top-end segment. Samsung is also bringing its Galaxy AI features to the mid-range A-Series smartphones so that customers can experience the power of generative AI at an affordable cost.
The value growth of the Indian smartphone market currently stands at 12% YoY. Samsung is leading the market with a 23% market share by value, driven by its flagship and premium mid-range phones. The company is also actively launching phones in its Galaxy-M and Galaxy-F Series in the affordable segment, with features like high refresh rate AMOLED screens, OIS-enabled cameras, and more. These factors have helped Samsung gain the top spot in India.
Recently, the Galaxy Z Fold 6 and the Galaxy Z Flip 6 received record-breaking orders in India. These numbers have surpassed the previous records of the Z Fold 5 and Z Flip 5 devices. Samsung is also leading the market of foldable smartphones not just in India, but globally.
