We are back with another episode of MSP Tech Pods. After hosting personalities from HP and Qualcomm, we have Arnold Su who is the Vice President of Asus India. Arnold has been a part of ASUS for over ten years and has played his part in different roles.
We discuss the journey of ASUS in India and how the PC market has been so far for the company and the story of ASUS’ gaming and mobile division in our podcast. Furthermore, ASUS has some exciting plans for the Indian market in 2023. Without any further ado, let’s get started.
How did ASUS Deal With PC to Mobile Transition?
ASUS is popularly known as a PC or laptop brand but it also makes smartphones. The Taiwan-based company has a variety of mobile series like Zenfone and ROG Phone. But how did ASUS manage to deal with this transition in the past? When asked Arnold said that in 2013 iPhones were becoming a common thing in people’s hands as it was easy to hold and can perform several tasks just in your palm.
So, why would someone buy a PC? We will talk about this in the next sub-head but Arnold said that the transition led ASUS to work on its mobile division called Zenfone in 2014-15. The company recently launched the ASUS ROG Phone 7 Series which is said to be the most powerful gaming smartphone right now.
ASUS’s Shift to Making Laptop For Creators
Earlier, PC makers used to plan their products mostly for gamers or businesses. However, after 2020, there has been a gradual shift in the consumers’ needs. Arnold and the ASUS team realized that mobile phones can do a lot of things that PCs can do but there’s one thing that mobile can’t do but PC can – Content Creation and Productive work.
Mobile phones evolved to suit modern consumer needs of a large screen and multitasking for it. That’s when ASUS started focusing on content creators’ demands and launched its first dual-screen laptop, Zenbook Duo. The company now sells OLED laptops in India for content creators.
ASUS Focuses More on Selling Offline, Here’s Why
Whether it’s offline or online channels, buying a laptop has become easy. However, choosing the best laptop to meet your needs is still difficult. That’s why ASUS has around 200 offline stores across India where you can get the experience and choose the best laptop according to your requirements.
Arnold explains it by giving an example; ASUS launched a laptop with a 3D display which means you don’t have to wear glasses to see a 3D movie. All that can be seen through the naked eye, however, the experience couldn’t be explained on the internet. This is why buyers can come to the nearest ASUS store and experience the product. Such is the case with other laptops where you may get a better one when experienced in real life.
Did You Know? ASUS Lets You Play Games on Its Laptop For Free
While responding to a question on MSP gaming offline, Arnold told us an interesting detail. He states that they have ROG stores in a few cities where a user can just go and try out any gaming laptop for three hours each day. They are allowed to download any games and login to Steam accounts. There’re tables and gaming chairs to provide you with the best comfort while gaming. Sounds like a perfect Sunday plan, right? However, this is limited to cities like Delhi, Kolkata and Hyderabad only. Arnold did tell that ASUS will expand these ROG stores to Pune, Mumbai, Ahmedabad and many other cities.
ASUS Plans for India for 2023
ASUS has some exciting plans for India in 2023. Arnold says that ASUS’s priority for the Indian market is to provide customers with the best experience for which they will be opening 100 more stores across India. He reveals that ASUS plans to bring its first 3D laptop to India in September or October this year.
For gamers, the RTX4000 series is coming to the desktop. ASUS thinks that 15.6-inch is not an ideal size for gamers and they require more screens. The company is planning to make the 18-inch screen size a compact form factor for gamers.
