Nokia to Launch Smart TVs Equipped with JBL Sound System in India in Partnership with Flipkart


Who would have thought that Nokia would ever partner with an e-commerce giant, that too with an Indian one. As it turns out, nothing is impossible in the world of technology. Nokia has apparently partnered with Flipkart to bring about a new product category – smart TVs.

Nokia and Flipkart are geared up to launch smart televisions – here’s what you need to know

Nokia and Flipkart have joined hands to launch a new smart television lineup in India. The televisions will have the Nokia branding and, as the company claims, the smart TVs will feature superior audio quality powered by JBL’s sound program, an initiative by Harman. This, as a matter of fact, is JBL’s first inclusion in the televisions ecosystem in India.

“We found that poor sound quality and experience is a major pain point for customers purchasing TVs” – says Flipkart.

Flipkart will facilitate domestic manufacturing and end-to-end sales of the Nokia-branded Smart TVs.

“We are delighted that Flipkart, the leading e-commerce company in the country, will bring the first-ever Nokia branded Smart TVs to India. Today marks the start of an exciting new chapter for the Nokia brand in a new category. And where better to start than in India, where our brand has been trusted for quality, design, and reliability. Flipkart’s understanding of the needs and behaviors of Indian consumers, and the power of its reach will help it make Nokia branded Smart TVs accessible and affordable to many” – Vipul Mehrotra, Vice President, Nokia Brand Partnerships

As far as Flipkart is concerned, the e-commerce giant is pretty hyped up to partner with Nokia. Adarsh Menon, Senior Vice President and Head – Private Brands, Electronics and Furniture at Flipkart said –

“Working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall, so we’re excited to start this journey with them to extend the brand into a fast-growing product segment. We are very proud of our partnership with Flipkart, providing a powerful sound improvement for the Nokia Smart TV. This is the perfect example of how at HARMAN, we are dedicated to impacting the way consumers experience audio. JBL’s iconic sound is revered by millions of Indians and now we are thrilled to bring this captivating quality in a TV for the first time in the country.”

The third and the last party involved in this merger, Harman India, is also looking forward to making a name for itself in the country.

“With our trajectory of having prior successful collaborations all over the world, we have no doubt that consumers will be able to enjoy a TV with sound that truly pulls them in with immersive experience. That is the JBL sound promise, and we are looking forward to seeing how this will impact the TV market with a strong feature differentiator – Pradeep Chaudhry, Country Manager” – Harman India

As of now, there is not much intel about the upcoming Nokia smart TVs, we don’t know as to how many TVs will make their debut in the first run, what the specifications will be, and what all price brackets would the company want to touch in India, but we are sure to receive further intel on the same in the coming days.

What are your thoughts on the upcoming Nokia TVs? Do let us know in the comments section below.