Vivo today announced that it has joined hands with German optical systems company Zeiss. The long-term partnership is aimed at jointly promoting and developing innovations in mobile imaging. Vivo has also confirmed that the first smartphone to feature the co-engineered imaging system will be the upcoming Vivo X60 series. As part of the collaboration agreement, Vivo and Zeiss will establish the Vivo Zeiss Imaging Lab – a joint R&D program to innovate mobile imaging technology for Vivo’s flagship smartphones. In addition, the companies will also launch the “Vivo Zeiss Master Photography” campaign. Let’s take a look at what the new Vivo-Zeiss partnership has in store for consumers.
Vivo and Zeiss enter global partnership for mobile imaging
Vivo has partnered with Zeiss to co-develop imaging solutions for its smartphones. As part of the collaboration, the companies will set up a joint Vivo Zeiss Imaging Lab. Under the joint research and development (R&D) program, the companies will develop imaging technology for Vivo’s flagship smartphones. The company has confirmed that the first smartphone series to feature this tech would be the upcoming Vivo X60 series.
The company also announced that it will launch a “Vivo Zeiss Master Photography” campaign to promote the co-engineered imaging system.
“Through the partnership, Zeiss imaging technology will be enjoyed by much more consumers. Based on the synergy and complementarity of optical expertise and new digital technologies, Vivo and Zeiss intend to make the strategic collaboration a starting point to create new opportunities for mobile imaging, enable more creativity, so as to support the long-term and healthy development of the entire industry,” Spark Ni, Vivo’s Senior Vice President and CMO, said.
Prior to Vivo, Zeiss partnered with Nokia for the Finnish company’s smartphone camera.
Vivo’s upcoming X60 series will feature the Zeiss imaging tech. The company has not shared much detail about the camera tech. However, leaked information suggests that the Vivo X60 Pro will come with a 48MP quad-camera setup. The standard X60, on the other hand, will come with a 48MP triple-camera setup. You can click here to check more details on the upcoming X60 series.
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