OnePlus recently unveiled its OnePlus 11 5G smartphone and many other products in India. The other product in the launch event was OnePlus 11R 5G, OnePlus Pad, OnePlus Keyboard, OnePlus TV 65 Q2, and OnePlus Buds Pro 2. The strategy of the brand in India is to increase its market share of the brand. The brand’s entrance into the consumer electronics segment was intended to increase market share. OnePlus said it would not launch any smartphones except for the upcoming Fold and Flip smartphones in 2023. The Chinese smartphone brand is also famous in the audio segment. The brand has been retailing many products in the country under its brand and its sub-brand Nord. OnePlus has announced that its audio products will be available on Myntra.
What Made OnePlus Sell its Audio Products Through Myntra?
Myntra is a popular online store in India for buying fashion, beauty, and lifestyle products. For those who don’t know, online retailing giant Flipkart acquired Myntra in 2014. The lifestyle products include various audio products and smartwatches from multiple brands. It is one of the best options for OnePlus to boost the sales of audio products.
OnePlus has already launched its audio products in Myntra. These include Nord Buds, Nord Buds CE, Buds Z2, Bullets Z2 neckband, and Buds Pro 2. The presence in Myntra will help the brand to expand its products in tier 1 and 2 cities in India. OnePlus is considered a premium brand by most Indians. Myntra has a large customer base in most cities, which will help OnePlus cater to its products.
Sharon Pais, Chief Business Officer, Myntra, said they are delighted to associate with OnePlus to offer premium and high-quality audio products to its customers across the country. The CEO added since Myntra is one of the few e-commerce platforms to provide Buds Pro 2, it will attract many customers. The CEO also said the stylish and sleek design with top-notch audio technology would attract its consumers.
OnePlus’s India CEO and Head of India Region Navnit Nakra said that India is one of the critical markets for the brand. The brand wants to cater to the requirements of its customers by offering its products on various online platforms. The brand has been creating a partnership with leading market players who deliver a top-notch quality of service to customers across India. The association with Myntra will help them to offer the products to young and fashion-forward audiences.
OnePlus Buds Pro 2 is the latest premium offering from the brand. The product comes with spatial audio stability and compatibility for Android users. The buds are created in partnership with Dynaudio and MelodyBoost Dual Drivers. It has helped them to offer high-quality stereo-grade sound and deep, textured, and dynamic bass.
The product also comes with Smart Adaptive Noise Cancellation (ANC) technology. It has also collaborated with Hans Zimmer, an Oscar-winning music composer, to develop an equalizer named Soundscape. OnePlus Buds Pro 2 has a music playback of up to 39 hours with the case.
