Oppo has announced the setting up of a new camera innovation lab at its research and development facility in Hyderabad, India. The setup is seemingly targeted at developing the camera software prowess for Oppo, and the company will work towards developing specific use cases for its camera AI algorithms. Some key areas of development that the new imaging innovation lab will work on include improving night videography, as well as adapting Oppo camera performance to various ambient light temperatures.
Oppo states that the camera innovation lab will be a hub for the company’s global imaging efforts, and the technology developed out of its India facility will feature in markets such as the Middle-East, South Asia, Japan, Africa and Europe. The company claims that its efforts will help bring forth “high end videography” by using improved AI algorithms, and better AI facial reconstructing technologies will further help it apply better enhancement filters to improve imaging performance — without morphing the intrinsic properties of skin tones.
On this note, Oppo states that a number of imaging effects to be developed at its camera innovation centre in Hyderabad will be specifically tuned to suit the Indian skin tone. The facility will also work on improving Oppo’s Full Dimension Fusion (FDF) portrait video enhancement algorithms, in order to make such videos look artistic without appearing too artificial. Tasleem Arif, VP and head of Oppo India R&D, said upon the announcement, “While we work towards elevating the overall camera experience for our users, our focus is on localisation of global solutions and developing new solutions which can be globalised. What we will be developing in the India camera lab will end up in the hands of Oppo users across the globe.”
At the moment, it is not clear as to when might the efforts of the Oppo India camera R&D lab show up in the company’s smartphones. Given the focus on made in India as a key way to appeal to more buyers in the market, the company may look to feature specific branding or other indicators to identify the features that this facility will come up with.