Poco has announced that it saw an 865 per cent growth during Q2 2021 in India. The company, citing an IDC Worldwide Quarterly Mobile Phone Tracker report, stated it was the fastest-growing company in India for the second consecutive year. It had previously announced a 300 per cent growth in India in Q1 2021. During the first half of the year, the Xiaomi spin-off brand launched multiple budget and mid-range smartphones in India. These include the likes of Poco X3 Pro, Poco M3 and M3 Pro. Despite having a very limited offering, the company managed to see massive growth in India. Part of the success could be credited to the value-for-money specifications that the devices offer.
Poco India Country Director Anuj Sharma said, “This tremendous milestone underscores consumers’ overwhelming endorsement of our brand philosophy of “Everything you need, nothing you don’t”. It is the love of our consumers and community members that has helped us accomplish some notable milestone within a short span of our independent journey. From being recognised as just an independent brand, we have grown to become the fastest-growing brand in H1 of 2021 on the back of extremely powerful devices across categories and offer the best price to performance ratio. As we move forward, we will continue to focus on delivering the best of the technology and introduce devices with compelling propositions and best in their respective segments.”
The company launched the budget C3 last year. Within nine months of the launch, the company sold over two million units of the C3 in India. Another offering in the mid-range segment is the X3 Pro, which comes with a Snapdragon 860 SoC under the hood. The phone also features a 5,160 mAh battery with 33W fast-charging support. The phone also has a 48MP quad-camera setup and come with a 120Hz LCD.
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