It would not be wrong to say that Pokemon Go has had a successful run so far. In July 2020, it was reported that the developers had earned a gross revenue of $3.6 billion within four years of the launch of the game. It now seems like Niantic, the developers of the augmented reality game, want to expand their user base in India. The company has posted a job listing on LinkedIn for a “Local Growth Scout”. The hired candidate will work with Niantic’s business leaders responsible for generating momentum and engage local Pokémon GO communities. Let’s take a look at Pokemon Go’s plans for the Indian market listed in the LinkedIn post.
Pokemon Go looks to engage with local communities with a “Local Growth Scout” in India
Pokemon Go’s developer, Niantic, has posted a job opening on LinkedIn India. The listing is for a Local Growth Scout who will work with Niantic’s business leaders responsible for generating momentum and engage local Pokémon GO communities.
Niantic wants to hire local talent to engage with local Pokemon Go community members. This could mean hosting community events or meet-ups, organising contests via social media, etc. The candidate will also need to produce marketing assets for events such as cinch bags and posters for giveaways. They will also need to collaborate with various communication teams to develop India content strategies. Alongside, they will have to write communication materials such as blog posts, articles, newsletters, and social media posts. The company’s job location is in Mumbai and Hyderabad.
The augmented reality game is quite popular in India. The company raked in over $3.6 billion within four years of its launch. While it was expected that the AR-focused game could take a hit during the pandemic as people stayed home, Niantic tweaked the gameplay so that players could continue playing the game indoors.
There is no word on what more the company has in store for the Indian market.
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