Since the past few weeks, we have been reporting on the existence of an upcoming phone from Realme, dubbed Realme 3. Now, in an exclusive interview given to the Indian Express, Realme CEO, Madhav Sheth, has revealed that the phone is in works alongside another phone that will feature a 48MP camera. Sheth also told that the company is eying on the offline market in India by opening exclusive experience store all across in India in the second half of 2019. Let’s find out more about the Realme 3 and the offline stores soon to be opened by Realme.
Realme 3 In Works Alongside Another Phone With 48MP Camera, Pie Update for Realme 2, U1
Concerning the Realme 3 smartphone, Sheth announced that the phone would debut in the Q1 2019. In the interview, Sheth did not reveal any information about the device’s price and specifications. Of course, the phone will feature advanced specs over the Realme 2. Some of the previous reports about the phone pointed that it may come with an In-display fingerprint sensor and MediaTek Helio P60 processor. The company is also expected to bring OPPO’s proprietary VOOC technology to its phones, but that may stay limited to Realme 3 Pro.
In the interview, Sheth also hinted about another smartphone that will feature a 48MP camera. Other than the camera specification, he did not share more insights on this mystery device. Another revelation of sorts that came from the CEO is that the brand is not inclined towards integrating punch-hole screen design or triple cameras in its upcoming devices. Well, we think, Realme is trying to stay different from the other brands who are following industry trends.
Sharing information about the existing Realme phones, Sheth stated that the Realme 2 Pro and Realme U1 would soon be treated with Android 9.0 Pie update within Q1 2019. Other Realme phones like the Realme 2 and the C1 will get the update in the second quarter.
Tapping The Potential Of Offline Markets in India
For a brand that is just a year old, it is commendable how Realme stood up against the competition in the Indian smartphone market. To keep up the legacy, the brand is now eying on the offline market to compete with the likes of OnePlus, ASUS, Honor, and others. Although the online market is thriving in India, presence in the offline market is also needed to stay relevant and reach all segments of buyers.
Realme recently partnered with Reliance Digital to sell its phones across My Jio and Reliance Digital stores all across India. It will also be adding up to 20,000 outlets in 150 cities of India. In the interview, Sheth accepted that the operational cost for offline selling is quite tough for a brand like Realme that brings affordable smartphones. However, the company will be keeping up with its portfolio consisting of budget phones. Asserting on the same factor, Sheth said in the interview,”Our target is between Rs 5,000 and Rs 20,000.”
It will be interesting to see how Realme treads on the path of offering budget phones in India and becoming an even successful brand in the segment. The only looming threat is Xiaomi who is gearing up to launch ‘Redmi’ as a separate brand that will feature affordable phones under 20K segment.