Xiaomi recently unveiled the Redmi K40 Game Enhanced Edition in China. It is the company’s first gaming smartphone. The smartphone is tipped to launch in India as the POCO F3 GT. Redmi General Manager Lu Weibing, at the launch, highlighted several benefits of the K40 Game Enhanced over other popular gaming smartphones. The GM has now shared more details on why Redmi entered the gaming smartphone category. Weibing states that Redmi launched the gaming smartphone to popularise the category. The current set of gaming smartphones are not popular because they are expensive, he said. Let’s take a look at what Weibing said on Redmi’s entry in the gaming smartphone category.
Redmi gaming phone launched to popularise category, says general manager Lu Weibing
Xiaomi recently launched the Redmi K40 Game Enhanced Edition in China. The company is making a big claim days after the launch.
Redmi General Manager Lu Weibing said that the company chose to enter the gaming smartphone category to popularise it. He further stated that gaming phones are not popular because they are expensive. “Today, the cost of a processor alone is $10 and the memory or screen is even worse. There is also the marketing cost. When we add these costs together, it will be very difficult to have cheap gaming smartphones. This way, the popularisation of gaming smartphones becomes very difficult,” Weibing said.
Xiaomi launched the Redmi K40 Game Enhanced Edition at a starting price of CNY 1,999 (roughly Rs 23,000). This is nearly half the price of other popular smartphones like the Asus ROG Phone 5, Nubia Red Magic 6, etc.
In addition to the price, Weibing further stated that the overall form factor and weight are other reasons for users to avoid gaming phones. The K40 Game Enhanced Edition is only 8.3mm thick and weighs 205 grams. It is lighter and thinner than many gaming phones in the market.
Xiaomi aims to sell over 1.7 million units of the Redmi K40 Game Enhanced Edition. The company claims that it sold over 1 lakh units in a minute during the first sale in China.
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