Samsung Launches New Bespoke AI Double Door Refrigerators in India: Price, Features 

Highlights
  • Samsung’s latest Bespoke AI refrigerators have features like SmartThings AI Energy Mode, SmartThings Home Care, and more.
  • It is available in three capacities, 396L, 419L, and 465L, and the price starts at Rs 69,990.

Samsung recently launched its Bespoke AI front-load washing machine series in India. The South Korean conglomerate has unveiled its new Bespoke AI double-door refrigerator series in the country. It comes with features such as AI Energy Mode, SmartThings Home Care, Twin Cooling Plus, and more. So, let’s look at the details.

Samsung Bespoke AI Bespoke Refrigerators: Price and Availability

The newly launched Bespoke refrigerators are available in three sizes: 396L, 419L, and 465L, priced at Rs 64,990, Rs 69,990, and Rs 72,990, respectively. They come in Glass and Steel finishes, including colour options like Black Glass, Black Matt, Luxe Black, Elegant Inox, and Refined Inox.

You can buy them on Samsung.com, retail stores, and various e-commerce platforms.

Samsung Bespoke AI Refrigerator: Features

The latest Bespoke AI refrigerators from Samsung are loaded with features like SmartThings AI Energy Mode, SmartThings Home Care, Smart Forward, Convertible 5-in1, Twin Cooling Plus, and Active Fresh Filter+. Here’s everything you need to know about these features:

SmartThings AI Energy Mode

According to the company, the SmartThings AI Energy Mode is designed to optimise power usage by analysing the refrigerator’s usage patterns. It is said to reduce energy consumption by up to 10%, making it a more energy-efficient option.

SmartThings Home Care

The SmartThings Home Care feature is claimed to monitor the refrigerator and notify users of potential maintenance issues. If a problem arises, it sends alerts immediately and provides troubleshooting instructions, user guides, and visual aids to assist in resolving the issue.

Smart Forward

Samsung has introduced the Smart Forward service, which reportedly provides regular software updates over the network. This ensures the refrigerator stays updated with the latest functions, even after years of use.

Smart Lighting (Gentle Lighting)

The Smart Lighting feature includes a dimming mode that gradually turns on the light. It is said to offer brightness adjustments through the SmartThings App, with a night light mode that automatically changes brightness based on the time of day. This feature is designed to enhance user convenience.

Convertible 5-in-1

The Convertible 5-in-1 feature offers five conversion modes, providing flexibility for various storage needs. It is intended to offer ample space for groceries and leftovers, helping users organise their storage effectively.

Twin Cooling Plus

The Twin Cooling Plus feature is claimed to extend freshness (up to two times). The refrigerator has two evaporators and fans that manage the cooling of the fridge and freezer sections separately. This feature is said to retain up to 70% moisture, prevent odour mixing, and maintain optimal freshness for long.

Active Fresh Filter+

According to Samsung, the Active Fresh Filter+ helps keep the air inside the refrigerator clean and hygienic by removing up to 99.99% of bacteria. It also neutralises odours and continuously sterilises and deodorises the air through an activated carbon filter.

Power Cool and Power Freeze

The Power Cool and Power Freeze functions are designed for rapid cooling and freezing. Samsung claims these features efficiently chill drinks or freeze food quickly, which can be useful for situations that require immediate cooling or ice-making.

Digital Inverter Compressor

The Digital Inverter Compressor is said to offer consistent cooling while reducing energy waste and minimising wear and tear. Samsung backs this feature with a 20-year warranty.