Whirlpool continues to make its mark in the world of home appliances, and the Whirlpool 327-litre Double Door Refrigerator is no exception. Combining smart features with robust build quality, this model is designed to handle the needs of a large family, whether it’s cooling hefty food containers or creating extra freezer space with a simple touch. Its modern design, paired with user-friendly controls, makes it not just a functional addition to your kitchen but a stylish one, too. So, what exactly sets this refrigerator apart from the rest? Let’s delve into its design and features to find out.
Whirlpool 327 Litres Double Door Refrigerator
₹33,990
What Is Good?
- Advanced 6th Sense NutriLock
- 10-in-1 Convertible Mode
- Intellisense Inverter to modulate energy usage
- Rapid 22-minute freezer-to-fridge conversion
What Is Bad?
- Premium price
Build Quality and Design
The Whirlpool 327 Litres Double Door Refrigerator exudes a premium, contemporary feel thanks to its stainless steel finish. This not only adds to its aesthetic appeal but also ensures long-lasting durability. Whether you’re upgrading your kitchen or simply in need of more storage, the refrigerator’s modern design fits seamlessly into any space.
The refrigerator is equipped with toughened glass shelves that span end to end, capable of bearing up to 240 Kg. This remarkable weight-bearing capacity means you can store large pots, pans, and containers without worrying about damage or breakage. The solid construction is perfect for households that need to stock up on large quantities of food, particularly for special occasions or meal prepping.
Inside, the refrigerator features 6 spacious shelves and 6 door pockets, offering ample room to organise your food and beverages efficiently. There’s also a dedicated egg tray, perfect for keeping fragile items safe and secure. To enhance convenience, the Carry and Serve Portable Ice Tray in the freezer makes it easy to free up more space when needed. With this removable ice twister tray, you can easily carry the ice from the freezer to the table, adding to the appliance’s practical design.
The interior is illuminated by bright LED lighting, ensuring that all areas of the fridge are well-lit, even in low-light conditions. This makes finding food items easier and reduces the need to rummage through shelves.
From the outside, the External UI Touch Panel adds a sleek, modern element to the refrigerator, making it easy to control settings without opening the doors. The side pocket handle design keeps the overall look streamlined, avoiding any protruding handles that might disrupt the clean, polished finish.
Dimensions:
DImensions: 61.5 X 71.8 X 175.1 Cm
Weight: 59 Kg
Installation and Getting Started
The Whirlpool 327 Litres Double Door Refrigerator is a freestanding model, which makes installation a breeze. Simply position the refrigerator in a well-ventilated spot in your kitchen, plug it in, and you’re good to go. No complicated setup is required, which adds to the convenience of getting started with this refrigerator. The sleek design ensures that it can fit into most kitchen layouts without hassle, and the side pocket handle further simplifies the use of the appliance, keeping the exterior sleek and clutter-free.
Modes and Operations
One of the most exciting features of the Whirlpool 327 Litres Double Door Refrigerator is its 10-in-1 Convertible Mode, which offers a wide variety of settings to adjust the cooling based on your needs. The external UI Touch Panel allows you to easily switch between different modes, making it a versatile appliance for a variety of situations.
Here’s an overview of a few standout modes:
- Fast Ice Mode: As the name suggests, this mode is designed to freeze water and make ice quickly. This is especially useful when you have guests over or are preparing for a gathering and need ice in a short time.
- Vacation Mode: If you’re going away for an extended period, this mode reduces the refrigerator’s energy consumption by maintaining the temperature at a level that keeps perishables fresh without consuming excess power. It’s an energy-saving mode that ensures your fridge runs efficiently while you’re away.
- Party Mode: Ideal for social gatherings or events, Party Mode increases the cooling intensity to quickly chill drinks and snacks. It’s perfect for those moments when you need your beverages cold in a hurry.
These modes, along with the others available, make this refrigerator highly adaptable to various needs, from daily use to special occasions. The external UI touch panel makes toggling between these modes simple and user-friendly, enhancing the overall experience.
Features
The Whirlpool 327 Litres Double Door Refrigerator is packed with advanced features designed to extend the freshness of your food, optimise energy efficiency, and offer flexible storage options. Here’s a closer look at some of its standout features:
- Up to 2X Longer Vitamin Preservation: Thanks to 6th Sense NutriLock Technology, this refrigerator promises to retain vitamins and nutrients in your fruits and vegetables for up to twice as long as conventional refrigerators. This means your produce stays healthier and fresher, ensuring that essential nutrients are preserved for extended periods.
- Up to 15 Days of Extended Freshness: Not only does this refrigerator keep your perishables fresh in the fridge, but you can also enjoy up to 15 days of extended freshness in the freezer. This feature is particularly handy for those who store vegetables in the freezer, as it reduces the risk of spoilage even during extended storage periods.
- India’s Fastest Convertible Refrigerator: One of the key selling points of this refrigerator is its ability to convert from freezer to fridge in just 22 minutes—the fastest in India. This convertible feature allows you to adapt your storage based on your current needs, whether it’s to make more space for fresh groceries or temporarily eliminate freezer storage when not required.
- Intellisense Inverter Technology: This technology helps the refrigerator automatically adapt its cooling based on the internal load. Not only does this result in optimised cooling performance, but it also contributes to reduced energy consumption. The refrigerator can operate stably within a voltage range of 160-260V, so there’s no need for an external stabiliser, making it a great fit for areas with fluctuating power supply.
- Prevent Excessive Ripening of Fruits and Vegetables: Whirlpool’s Zeolite Technology inside the Freshonizer absorbs excess ethylene gas released by fruits and vegetables, helping prevent premature ripening. This technology extends the life of your produce, ensuring that fruits and vegetables stay fresh for longer periods.
- 99.9% Bacterial Growth Prevention: To maintain the hygiene of your stored food, Microblock Technology prevents the growth of up to 99.9% bacteria. This keeps your fridge cleaner and your food safe for consumption.
- Up to 40% Faster Bottle Cooling: The refrigerator’s Freshflow Air Tower, with strategically placed flexivents, ensures uniform cooling throughout the fridge. It also allows for 40% faster cooling of bottles, which is perfect when you need chilled drinks in a hurry.
- Up to 50% Energy Saving with Mini Ref Mode: When you don’t require freezer space, you can activate Mini Ref Mode to convert the freezer into a fridge. This mode saves up to 50% of energy, making it an excellent feature for those looking to reduce electricity consumption when not using the freezer.
- Up to 7 Days of Dairy Freshness: Say goodbye to spoiled milk and dairy products. With this feature, you can ensure that your dairy items, including milk, remain fresh for up to 7 days without spoilage. This is particularly useful for households that buy dairy in bulk.
Cooling Performance
The cooling performance of the Whirlpool 327 Litres Double Door Refrigerator is one of its strongest assets. The Intellisense Inverter Technology ensures that the cooling adapts based on internal load, meaning the refrigerator doesn’t overwork when it’s lightly stocked, and ramps up when fully packed. This optimised performance not only maintains a stable temperature inside the fridge but also saves energy in the process.
The Freshflow Air Tower and strategically placed flexivents ensure that cool air is evenly distributed across all compartments, preventing any hotspots or areas of excessive cooling. The faster bottle cooling feature, which provides cooling that’s up to 40% faster, ensures that beverages and bottled items are chilled efficiently.
The ability to convert the freezer into a fridge in just 22 minutes is a unique feature that enhances cooling flexibility. This is particularly useful during festivals or family gatherings when you might need more space for fresh food. Plus, the Mini Ref Mode allows you to switch off the freezer when not needed, reducing energy usage by up to 50%.
In terms of food preservation, the Zeolite Technology works to slow down the ripening process of fruits and vegetables, while Microblock Technology helps prevent bacterial growth. Together, these features ensure that your food stays fresh and safe to consume for much longer.
Finally, the refrigerator’s ability to keep dairy products fresh for up to 7 days adds an additional layer of reliability to its cooling performance, ensuring that even the most perishable items are well-protected.
Overall, the cooling performance of this Whirlpool refrigerator is designed for efficiency, convenience, and long-term freshness, making it a great fit for households looking for superior cooling technology paired with energy-saving features.
Energy Efficiency
The Whirlpool 327 Litres Double Door Refrigerator comes with a 2-star energy rating, which places it on the lower end of energy efficiency compared to some of its competitors. With an annual power consumption of 286 kWh, it’s one of the decent energy-saving options available. Moreover, the refrigerator does come equipped with Intellisense Inverter Technology, which helps optimise energy use by adjusting cooling based on the internal load. Additionally, features like the Mini Ref Mode, which allows you to convert the freezer to a fridge and save up to 50% energy, somewhat offset the lower star rating. For a refrigerator in this price range, the energy consumption is reasonable but could be improved.
Warranty and Maintenance
Whirlpool offers a 1-year product warranty on the refrigerator, covering general issues and maintenance needs. The 10-year warranty on the compressor ensures long-term peace of mind, as the compressor is one of the most crucial components of the appliance. Given the presence of Intellisense Inverter Technology, the compressor is built to last, and the extended warranty reflects Whirlpool’s confidence in the product’s durability. Whirlpool also has a solid service network across India, making it relatively easy to get repairs and maintenance when needed.
Value for Money
Priced at ₹33,990, the Whirlpool 327 Litres Double Door Refrigerator offers excellent value for the feature set it provides. Compared to other models in this price range, this Whirlpool refrigerator stands out with advanced features like 6th Sense NutriLock Technology, Zeolite Freshonizer, and Fastest Convertible Mode in just 22 minutes. While the 2-star energy rating could be a drawback for some, the refrigerator compensates with smart features and strong cooling performance, making it a compelling option for those who prioritise freshness and functionality. The price is competitive for a refrigerator that offers so many flexible modes and food preservation technologies.
Final Verdict
The Whirlpool 327 Litres Double Door Refrigerator blends sophisticated cooling technology with practical user features to cater to the dynamic needs of modern households. Equipped with 6th Sense NutriLock Technology and a 10-in-1 Convertible Mode, this refrigerator is not just an appliance but a versatile tool that adapts to varying culinary demands. While it operates with a 2-star energy rating and consumes 286 kWh annually, the advanced Intellisense Inverter Technology strategically modulates power consumption, enhancing overall energy efficiency despite its initial rating.
Additionally, the inclusion of Microblock and Zeolite technologies safeguards perishables against spoilage and bacterial growth, extending freshness and nutrient retention. The Fast Ice Mode and 22-minute full conversion capability underscore its responsiveness to user needs during high-demand scenarios like parties or bulk storage adjustments. However, its energy rating and the associated higher operational cost could deter the energy-conscious consumer.
Priced at ₹33,990, it offers a suite of high-end features at a mid-market price, making it a viable contender for those prioritising functionality and flexibility over frugality in power usage.
Disclaimer: The reviews are curated based on secondary sources and hands-on experience with demo units at brand outlets. Each model has been meticulously researched for cooling efficiency, energy savings, noise levels, and advanced features.
