2020 has been the year of pandemic. Covid-19 and countrywide lockdowns around the globe have affected most of the businesses. Samsung seems to be hit badly amongst the smartphone companies, as it has shipped just 270 million smartphones in 2020. For those unaware, this is the lowest figure for Samsung in the last 9 years. Though, the Korean tech giant plans to turn things around for it in 2021. A new report by ET News, South Korea suggests that the company is targetting to achieve 307 million smartphones next year. Out of these 307 million (30.7 crores) devices, the company wants to ship around 287 million smartphones and around 20 million feature phones.
This is the lowest figure for the company since 2011. The dip in sale figure is likely a consequence of the ongoing Covid-19 pandemic. Compared to 2020, the company is expecting to see a 14% increase in terms of total shipments next year. Samsung shipped around 189.4 million smartphones phones by the end of Q3 2020. Also, the estimates suggest that the total number of shipments will reach 270 million by the year-end.
Samsung is gearing up to launch Galaxy S21 series devices including Galaxy S21, Galaxy S21 Plus, and Galaxy S21 Ultra. The company plans to manufacture around 49.8 million or 4.98 crore units of the flagship devices in 2021. Samsung also wants to increase the number of 5G models and focus on mid and low-end smartphones in 2021. The company is already preparing to launch a mid-range 5G smartphone, Samsung Galaxy A32 5G.
To those unaware, Galaxy A32 is said to feature a 6.5-inch display with a water-drop notch. It is expected to sport an octa-core MediaTek Dimensity 720 processor with 4GB of RAM. The smartphone will offer a 48MP quad-rear camera setup and a 5,000mAh battery with 15W fast charging. The company’s hope to ship 307 million devices in 2021 depends a lot on devices such as Galaxy A32 5G. We will have to wait for a year and see if Samsung manages to achieve the target.
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