Samsung’s Neo QLED 8K and 4K Range of TVs Are ‘Edging Out’ the Competition With Industry Display and Features

Samsung’s newest addition to Neo QLED 8K and 4K Range of TVs, bring cutting-edge specs for everyone. There are some fantastic offers during the Big TV Festival.


When it comes to excellence in display technology and televisions in general, Samsung is the undisputed number 1 brand globally and has been so for the past 16 years. Besides being leaders in many gadget segments, high resolution QLED TVs are something that Samsung has always represented the zenith of, and the new addition to the flagship Samsung Neo QLED 8K and 4K lineup of TVs from the company continue the tradition of leading the race. 

The upgraded Samsung Neo QLED 8K TV literally ‘edges’ out the competition with new features and has partnered up with Aanchal Thakur, who is India’s First International Skiing Medalist, to showcase the visual range and aural power of the new Samsung Neo QLED 8K in the ‘Highlight of India’ campaign. This campaign, through the eyes of Aanchal Thakur, reflects how Samsung keeps pushing the boundaries and scaling new heights of technology innovations.

The ‘Highlight of India’ campaign vividly brings home a near-real experience of skiing majestic snow-covered mountains that ignited the passion in Aanchal Thakur to take on the world with her exceptional skiing skills. The upgraded Neo QLED TV displays feature a 100 Million Lights which ensures that details come alive like never before.

To explore/learn more about the Neo QLED range, visit –

Samsung Neo QLED TV: There is Something in it for Everyone

The QN90B Neo QLED which Samsung launched in April 2022, is available in 5 different screen size options. These include 50-inch, 55-inch, 65-inch, 75-inch and the largest 85-inch option. 

The Samsung Neo QLED TV has such powerfully bright displays that irrespective of the room’s light conditions, it doesn’t compromise on the picture quality. And depending on the size of the room, you can select a TV to fit right in from the 50-inch, 55-inch, 65-inch, 75-inch and the largest 85-inch option. Although the sizes might be different, the performance and sound quality are in equal measure. 

The Brightest and Most Colour Diverse Display

Let’s start by talking about the incredibly bright display of the Samsung QN90B Neo QLED TV, which features the Quantum Matrix technology. The display supports up to 3,840 x 2,160 resolution with an anti-reflective coating on top for viewing from any angle. HDR10+ Adaptive & HDR10+ GAMING enhance visuals not just for gaming but for general TV viewing experience as well. And most importantly, Film and Filmmaker Mode is also included which is recommended by directors for watching films. 

The Quantum Matrix Technology translates to the panel featuring quantum mini-LEDs that are 40 times smaller than the regular LED pixels which gives more colour control to the panel to make the finer details appear crisper. 

Shape Adaptive Light Control technology uses precision analysis of the scene being produced and the various objects in it. This helps it control lights accordingly, resulting in the dark areas being truly dark and the lit-up areas of the display appear with greater highlights and exceptionally well-defined object edges. This makes images brighter without the blooming effect from light bleed from adjacent pixels. 

The Neo Quantum Processor 4K upscales visuals to 4K. Moreover, with the Real Depth Enhancer, the AI-based deep-learning technology ensures the colour of the scene is optimised along with reduced noise, richer details, and crisper textures. As for the resolution AI upscaling, it happens with the help of Multi-intelligence, where the TV recognises the Three Dimensional Depth to create a contrasting image. 

The new QN90B Neo QLED TV comes with an EyeComfort Mode that optimises brightness levels based on the room’s brightness and overall image quality along with reducing Blue Light for better sleep.

Check out the Samsung QN90B Neo QLED TV Series here

Sound That Brings the Theatre Home

Audio quality of TVs have always been compared to that of the theatre experience and for a user accurate and dynamic theatre like audio has always been important. This is where the Samsung Neo QLED TV excels and fulfils the need of the user to feel like he is in a theatre when watching TV at home. 

The QN90B Neo QLED TV with Q-series soundbars features world’s 1st wireless Dolby Atmos with a top firing speaker to add height to the equation which provides a real theatre-like experience with surround sound experience for a complete cinematic immersive experience.

Besides this, the Object Tracking Sound + feature analyses the input and content (e.g. movies, streaming, sports, gaming) and optimises and sends the sounds to the relevant speakers in your TV making sound move with the action. For example, a racing car moving from the right side to the left side of the screen would have the audio moving from the right speaker to the left speaker. On the other hand, the Voice Tracking Sound feature detects the faces and moving lips of people on the screen to produce audio from the nearest speakers, thus giving a real-world location feel to the scene. 

The Q-Symphony feature is Samsung’s advanced audio technology that brings an immersive experience by allowing Q Series soundbars to sync perfectly with Neo QLED TV. TV Speakers, Q series soundbar sync perfectly to deliver powerful sound. This along with Wireless Dolby Atmos connection gives an immersive, cinematic audio experience.

Smart Features That Revolutionise TV Experience

Samsung brings industry-leading technology to the QN90B Neo QLED TVs. The revamped SmartHub screen brings users direct access to the content recommendation from all apps. These also include recommendations from apps that the user is not subscribed to. These can also be customised based on the user accessing the TV and their preferences. Furthermore, it supports multiple users where everyone in the family can have their own profiles with independent sets of recommendations. 

It happens all too often that a user looking for a particular film has to log into multiple OTT platforms to search for the same thing until they hit upon it, well, not anymore. Now, with the improved search function when the user searches for particular content using text or voice the Samsung Neo QLED TV shows which service has the particular content available. Samsung TV+ app also offers select free live channels, which essentially eliminates the need for an independent cable connection to access the channels. 

The Samsung QN90B Neo QLED TV works as a central hub to control all IoT devices in the house with the updated SmartThings app. Users can ask the TV to turn on the Air Conditioner as well as see who’s at the door with their smart camera Doorbell. 

The TV also comes with Multi view feature which splits the screen for users essentially letting them watch and do multiple things at the same time like video calls while watching TV and even while gaming.

Experience Big TV Video Calling

Samsung Neo QLED TV supports the SlimFit camera with the QN90B Neo QLED, which is a minimal and slim webcam attachment for the TV. Users can experience video calling and conferencing in the large screen format which makes viewing multiple small users windows clear. The user can use the video conferencing feature with the Google Duo app. 

Next-Gen Gaming Features

Gaming has become an important aspect of TVs recently, especially since the recent pandemic confined people to their homes, who in turn spent their time getting into gaming with more gaming consoles being sold than ever. And modern consoles support visuals of up to 120Hz at higher resolutions which means that TVs need to be capable enough to be able to display those images. And the Samsung QN90B Neo QLED TV not only qualifies for that but goes beyond it. The 50-inch variant supports up to 144Hz, while the others support up to 120Hz.

The QN90B Neo QLED TV comes with four HDMI 2.1 ports which, along with the auto-low latency mode, ensures that there is no lag between the output from the consoles and the display on the TV. It also comes with an ultrawide mode with 32:9, especially for gaming where the player will be able to view more in the game, making them impossible to flank by the enemies. This can be used with a split screen where a video can be watched of the same game on YouTube while playing it on the part of the screen in real-time.

The TV also comes with Game Bar 2.0, which provides quick access to the critical options while gaming for a switch on the fly. Oh, and it also has a Zoom-in Mode where the minimap is displayed in a Larger split screen format to track enemies clearly.

Big TV Festival: Check out the Samsung Neo QLED 4K and 8K TVs 

Samsung QN90B Neo QLED TV is a Must Get

The Samsung QN90B Neo QLED TV is an absolute all-rounder of a TV with the Quantum Matrix technology, Neo Quantum Processor 4K, Dolby Atmos support, Video Calling feature and a higher refresh rate.

And what’s more, the Samsung Neo QLED TVs is currently available with festive offers website as part of the Big TV Festival. So kick-start the festive season with Samsung Big TV Festival. Purchase a big-screen Samsung TV, get a Galaxy S22 Ultra or a Galaxy A32 absolutely free*! And there’s more! Get upto 5 years warranty* and up to 20% cashback* with EMIs starting as low as ₹990*. Bring home a big-screen Samsung TV now: *T&C apply.