Shein to Return to India in Partnership With Reliance

After BGMI, Shein is making a comeback in India. More details here.

  • Shein is reportedly returning to India.
  • It will return in partnership with Reliance.
  • It will also sell its products through Reliance Ajio’s store.


The Indian government approved the return of BGMI in the country which made the gamers happy. However, it’s just a three-month trial approval so the future of the game in the country is still uncertain. In other good news, we have some news for shopping lovers in India.

Financial Express is now reporting that the popular shopping platform, Shein will also be making its comeback to India soon. For those who don’t know, the popular shopping platform was banned in the country in June 2020. Let’s know more details about Shein’s return to India in 2023.

Shein is Making a Comeback With Reliance

Before its ban, Shein was one of the most popular shopping platforms in India. It was popular among females. In the latest development, a report suggests that Shein will tie up with Mukesh Ambani-owned Reliance to make its return in India.

Post the return, Shein will sell its cloth in Reliance Trends’ offline store and Ajio’s online store. Both these platforms are owned by Reliance and Ajio is popular for selling clothes at affordable prices in the country.

This new partnership will include sourcing, manufacturing, and retailing which means Shein will also source its fabrics from India for its global and local operations. As of now, Reliance has not confirmed any news regarding the development.

It is being said that the Indian government has approved the partnership between Shein and Reliance Industries.

Shein also sold its products through Amazon in India and also had its own online store in the country. The major reason for the success of the platform was providing affordable and designer clothes.

Earlier, Shein used to identify itself as a Chinese company, however, it is now based in Singapore which means it is a non-Chinese company now.

Why Was Shein Banned in 2020?

Shein was banned in India along with 58 Chinese apps in India by MeitY owing to security reasons. However, in 2021, the company was spotted selling its clothes in India via Amazon during the Prime Days sale.

But, later it was also banned after a petition was filed in Delhi High Court stating that the Chinese company will have access to personal and sensitive data of several millions of Indian citizens.

Center told the court during the hearing that although Shein was banned in India the order did not state whether it could sell its products through third-party sellers or not. The IT Act Section 69A doesn’t cover the same. This is the same act used for banning Shein and other Chinese apps.

As of now, none of the parties have confirmed the details of the Shein relaunch in India. We shall update the story once we receive any confirmation from any party.