Sony Bravia XR A80J OLED TV Launched with 4K 120fps Panel, Cognitive Processor: Price, Specs

The Sony Bravia XR A80J OLED TV is the first TV in Sony’s OLED lineup to feature the new Cognitive Processor XR image processing engine.


The Sony Bravia XR A80J has been launched in India, making it the first TV from Sony’s OLED lineup to be launched with the new generation Cognitive Processor XR image processing engine inside. According to Sony, the latter “thinks like a human brain delivering a never-before-seen immersive viewing experience,” which will reportedly offer “ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR, and incredible sound with Sound-from-Picture Reality.”

Sony Bravia XR A80J OLED TV: price in India

The new Sony Bravia XR A80J OLED TV is available from today itself, across all major online and offline Sony retailers. At the moment, Sony is only launching the A80J OLED TV in a 65-inch screen size, which is priced at Rs 2,99,990. Sony has also stated that it will launch 55-inch and 75-inch screen sizes in the lineup, but hasn’t revealed their prices – instead stating that the variants will be “available soon”.


The Sony Bravia XR A80J OLED TV, as stated before, features the Cognitive Processor XR image processing engine, which is a new generation image processor from Sony that claims to break down the TV’s visual aspects into multiple, individual elements, therefore getting micro-control over aspects such as colour, brightness, contrast and noise in a manner similar to what microLED TVs should be capable of doing.

Sony states that the TV features XR OLED Contrast adjustment to deliver deep blacks – a signature visual aspect of Sony OLED TVs. It also gets XR Triluminos Pro, which claims to produce better colour depth and accuracy. Even the motion clarity controller gets the XR engine treatment, but its real-world impact remains to be seen. The TV gets Dolby Vision and Dolby Atmos certification, as well as XR Sound Positioning and XR Surround for better directional audio. The TV will also feature Sony’s Acoustic Surface Audio conduction speakers.

The TV gets HDMI 2.1 compatibility, 4K 120fps max resolution and frame rate, variable refresh rate, and even an Auto Low Latency Mode. The Sony Bravia XR A80J OLED TV further gets an ambient optimisation feature thanks to a built-in light sensor, and as with new generation TVs, there’s also a hands-free voice search powered by the Google Assistant. The smart TV platform also supports Alexa, Apple AirPlay 2 and HomeKit.