Sony Xperia XZ3 Launched in China for 5399 Yuan; Pre-orders Open Tomorrow, Sale From November 1

The Sony Xperia XZ3 is finally available for pre-order in China, for a price of 5399 yuan. It features a great and different design, with the latest internals.

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Sony Xperia XZ3

Folks in mainland China can finally get their hands on the Sony Xperia XZ3. Sony has officially launched its latest flagship smartphone in China today in an event held in Beijing. The phone was originally announced at IFA 2018 in August, but went on sale only recently. It is currently available in UK, US, Taiwan, and some parts of Europe. In China, you can pre-order the phone today and it will be available for purchase from November 1.

Sony Xperia XZ3 Specifications and Price

The Sony Xperia XZ3 is the latest flagship from the Japanese manufacturer. It features a 6-inch OLED display with 2K resolution and an 18:9 aspect ratio. The display supports HDR10 and other Xperia features such as Triluminos and X-Reality Engine. It is a beautiful display, wrapped around an all glass exterior.

Internally, the phone is powered by the Snapdragon 845 processor and has 4GB of RAM with 64GB of internal storage. At the rear, there’s a single 19MP Sony ExmorR sensor, which has an f/2.0 aperture and can record 960fps slow motion videos. For selfies, there’s a 13MP unit at the front. It’s doesn’t impress outright, but some AI and software features should make the camera experience better.

A 3300mAh battery powers the device while also supporting fast charging and wireless charging. There’s also a fingerprint sensor on the back. The phone ships with Android 9.0 Pie out of the box. Sony has also included dynamic vibration system on the Xperia XZ3, which will provide a better haptic feedback when playing games and watching movies. You also get dual stereo speakers at the front.

Sony has priced the Xperia XZ3 at 5399 yuan in China, where it is available in Black, Silver White, Forest Green, and Bordeaux Red colors. That number equals to about INR 58,000, and is cheaper than the phones’ retail price in the US, where it sells for $899.

Sony Still Doing Things Differently

Considering the specifications, it seems excessive paying so much for a phone with a single rear camera, average battery, and not a single standout feature. While every phone maker, apart from Samsung, has jumped on the notch bandwagon, Sony has chosen to stay away. The preference for notches might be subjective, but Sony also has shown reluctance to embrace other important features such as dual cameras (not counting the US launches, of course). The Xperia XZ2 Premium does have a dual-camera, but it never reached the Indian shores.

The Japanese brand is still doing things differently, and perhaps that’s why some people still buy this device. However, that is no way to capture a larger pie of the smartphone market. The Xperia XZ3 is still a powerhouse with the powerful internals and a beautiful, yet simple, design. Do you think Sony should continue being different?