Taco Bell Collaborates with Microsoft to Give Away Copies of Age of Empires IV PC Version

Taco Bell's Ultimate Cheese Taco will cost you about over 30 times less than the actual price of Age of Empires IV, but there are only a few up for grabs.


Fast food chain Taco Bell has partnered with technology giant Microsoft for the PC game Age of Empire IV, which was launched late last year. Under the partnership, people buying Taco Bell’s Ultimate Cheese Taco will stand a chance to win copies of the PC version of the game.

The giveaway began on January 3, 2022 and the company said that there will be over 200 copies up for grabs every week. It continues till the end of January, which means that there will be approximately 800 copies of Microsoft’s Age of Empires IV that gamers can win.

How to get Age of Empires IV through Taco Bell

The idea is, of course, simple. You just have to go to a Taco Bell outlet and buy the company’s Ultimate Cheese Taco. You can also buy a meal for two with the Ultimate Cheese Taco for the same. The fast food chain said that the offer will be available on both dine-in and takeaway orders. Deliveries through Swiggy, Zomato or Taco Bell’s own app will also work.

“All a customer needs to do is place the order and share a 10-digit valid phone number to mark their entry into the lucky draw,” the company said in its announcement. The company will be announcing the winners of the lucky draw at the start of each week through the Taco Bell app, the company’s media channels (like Facebook, Twitter and more), and through personalized SMS messages to the winners.

“As the youth increasingly leans towards gaming with excessive time spent indoors, the industry now witnesses a significant growth in the country,” said Gaurav Barman, Director, Burman Hospitality Private Limited, the company that owns Taco Bell’s franchise here in India. Interestingly, Taco Bell says that the tie-up is with Microsoft’s Xbox, which is yet another sign that Microsoft is blurring the lines between its console and PC gaming ecosystems.

How much will Age of Empires IV cost you this way?

Well, the Ultimate Cheese Taco is priced at a mere Rs 179 and Rs 199, for the vegetarian and non-vegetarian versions. And yes, the offer is available on both of the versions. The meals, on the other hand, are priced at Rs 329 and Rs 349, which too is much cheaper.

To be clear, Microsoft also sells Age of Empires IV through the Xbox Store in India. The game is priced at Rs 3,999, but it’s available to Xbox GamePass owners for free as long as they are subscribing to GamePass.