Direct to Digital trend is getting popular with many production houses and stars opting to release their movies directly on digital platforms. The trend is beneficial for both the makers of the movies and digital platforms. While makers get their movies to digital streamers as they help them in recovering the cost of the movie and digital streamers get enriched with the vast bundle of content to be available on their platforms. Every year, India produces the maximum number of movies in the world, but a sizable portion never sees a theatrical release. Given their extensive reach, OTT services are becoming viable options in such a situation.
Harping on the trend, another movie by Pooja Bedi’s daughter Alaya F is going digital. Her last movie Freddy was also released digitally. The actress will next appear in U-Turn, which will premiere exclusively on ZEE5. The actress herself shared the first poster of the movie. Ekta Kapoor, who is producing the movie, spoke about choosing Alaya F for the lead role and said, “Alaya was fantastic in her debut movie. There’s a self-assured yet vulnerable quality to her that I believe can connect with audiences across. U Turn takes you on a ride with twists & turns galore & edge-of-the-seat excitement. I’m so happy to have Alaya on board!”
U-turn is the upcoming Hindi version of the 2018 hit Kannada thriller of the same name, which starred Shraddha Srinath. 2018 saw a Telugu remake of the movie with Samantha Ruth Prabhu playing the lead. The movie is also made in Bengali, Malayalam, and Tamil.
When and Where to Watch U-turn
As it is evident that the film is premiering directly on ZEE5, the OTT platform has all the rights for the movie and it has announced that it will release the movie on April 28, 2023.
U-Turn, U Die!
Break the rules at your risk, as something startling might be waiting for you. #UTurnOnZEE5, Premiers 28th April.#UTurnUDie #BalajiMotionPictures pic.twitter.com/lXG8G1TLa2— ZEE5 (@ZEE5India) April 13, 2023
Official Trailer and Plot
In the movie U-Turn, Alaya F, a journalist, becomes entangled in the enigmatic deaths of several motorists who make a U-turn on a highway by removing obstacles. The mystery-thrillers performances by Samantha and Shraddha in their respective roles were praised.
Priyanshu Painyuli, Rajesh Sharma, Manu Rishi Chaddha, and Ashim Gulati also star in the film. Arif Khan, a new director, directed the thriller. U-Turn, which is set in an urban environment, is made by Cult Movies, a brand-new Balaji Telefilms branch under the leadership of Shobha and Ekta Kapoor that focuses on creating cutting-edge and new-age content.
Reception
Although the movie is a remake of a South Indian movie, the trailer gave fans a sneak peek at the thriller. The brief trailer already piqued the audience’s interest and established the mood for a suspense thriller.
Tune in to this space to know more about the movie and other OTT releases and do tell us what you feel about the trailer of the movie.
