Ubisoft is Looking to Enter the NFT/Blockchain Space with new Play-to-Earn Games Soon

Play-to-earn games could be the future for Ubisoft.


If you’ve been on the internet at any given point in the last few months- you’d have no doubt heard all kinds of talk around blockchain and NFTs, and now even game publisher Ubisoft is looking to get in on the action. In a recent earnings call, Ubisoft CEO Guillemot detailed the French publisher’s plan to become a key player in the NFT-Blockchain space by developing play-to-earn games.

Essentially, play-to-earn games are exactly what they sound like – by playing the game, players will be able to earn NFT/Cryptocurrency. While that isn’t a concept that other major publishers have embraced, Ubisoft might be looking to be the first ones to spot. As opposed to earning actual currency, the idea from play-to-earn is to allow players to earn and own content.

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Ubisoft looking to experiment with play-to-earn games in the near future



“As you see, this industry is changing regularly with lots of new revolutions happening. We consider blockchain one of those revolutions,” said Ubisoft CEO, Yves Guillemot. “It will imply more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot.”

Guillemot further added that Ubisoft has been working with small companies on the blockchain to map out the space and figure out exactly how to impact the industry. Recently, Steam took a stance on blockchain, crypto and NFTs by banning it off of their platform, but Epic on the other hand, was quite receptive to the idea.

Epic Games Store opened up the doors for crypto and NFTs on their digital storefront, so perhaps there is indeed a market for it in the games industry. Reportedly, Ubisoft has been exploring blockchain for a while now with the Strategic Innovation Lab experimenting with crypto and blockchain since 2018.