Vodafone Idea Launches Vi Games and Two New Rs 26, Rs 56 Plans in Partnership with Nazara

Vi Games will look to generate additional revenue for the operator by offering users pay to download games through its mobile app.

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Indian telecom operator Vodafone-Idea has announced the launch of Vi Games. Available through its mobile app, the offering already has over 1,400 titles in its collection right now, and is being offered in partnership with Indian gaming company, Nazara Technologies. Vi Games will be available to gamers in both free and paid versions, and under the paid service, users will have access to two tiers of games – gold and platinum.

Vi Games Store: What it Offers

The Vi Games service will offer both games that could be streamed from within the store, as well as downloadable Android games. Vodafone-Idea said that there are 10 genres of games on the store, available in three tiers – free, Gold and Platinum. The same can be availed through two packs on Vodafone-Idea, wherein buying a Platinum pass for Rs 26 will give users access to one Platinum rated game on the store, to be purchased within three days of buying the pass itself.

The Gold pass will cost Rs 56, and will be valid for 30 days. With this, users can buy 30 Gold-rated games from the Vi Games store. The latter will also be offered as a complimentary service for select postpaid plans, as part of bundled content services that telcos offer today. The free games available on the store will be supported with advertisements.

Talking at the launch, Avneesh Khosla, chief marketing officer of Vodafone-Idea, said, “We are seeing a significant uptake of gaming consumption in India with more than 95% of gaming enthusiasts using the mobile device to enjoy a wide variety of content. Deeper penetration of smartphones and 4G availability has led to meteoric growth and adoption of gaming content making it a popular choice for fun and entertainment.”

“We see gaming as a major focus area of our digital content strategy and we intend to build a comprehensive play encompassing most facets of gaming with the aim of establishing Vi as a preferred destination for both, casual as well as serious gamers. Our partnership with Nazara Technologies will elevate the gaming experience that we offer to our consumers through a wide bouquet of exclusive games available on the Vi app for our users,” Khosla further added.

Vodafone-Idea also stated that they plan to expand the Vi Games store to beyond 2,000 titles in the near future. As of now, the service will be available only to Vodafone-Idea users.