Vodafone Idea (Vi) has introduced a new bulk data plan, priced at Rs 267. With increasing data consumption thanks to ongoing live shows and better overall data quality and coverage across the country, bulk data plans appear to be rising in favour among consumers. The new bulk data plan from Vi costs Rs 267, and comes with ancillary benefits as well alongside the data allocation. At the heart of its offering is 25GB of 4G data, which can be either used at one go, or spread over the entire duration of the plan’s validity.
The Rs 267 prepaid recharge plan will remain valid for 30 days for users, and unlike daily quota plans that expire a certain chunk of data each day if not used, this plan will allow users to reserve all the data right up until the last day of the plan’s validity. The Rs 267 prepaid recharge plan from Vi also gives users truly unlimited talk time for voice calls without any network based limits, and allocation of 100 SMS messages per day. The recharge plan also gives limited bundled content access – offering users Vi Movies and TV Classic content complimentary with the plan.
The recharge plan comes after Vodafone Idea previously introduced a Rs 447 recharge plan, which is also a similar bulk data plan. The latter offers users 50GB of 4G data for 30 days, and is suited for users who spend plenty of time outdoors without access to Wi-Fi networks. Like the Rs 267 recharge plan, the Rs 447 plan also offered bundled services including free unlimited calling, 100 SMS messages per day, and access to Vi Movies and TV Classic.
Vi, or Vodafone Idea, is today a far cry from the scale of operator that it was back in its heyday. However, the advent of Reliance Jio initiated a price war in the telecom space, which saw Vi lose users drastically in recent times. Today, Vi stands as India’s third major telecom operator out of the big three that includes Bharti Airtel at number two. With its new bulk data plans, Vi will hope to offer considerable value addition for its existing users, and also potentially add new users back to its network, too.
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