Vodafone Idea Rebranded as Vi, Plans to Take on Reliance Jio and Airtel with Digital Bet

Vodafone Idea announced new branding called Vi. All you need to know.

Published On: Sep 7, 2020 | Last Updated: Sep 7, 2020

Vodafone and Idea are in a merger since 2018 and it’s been two years since both the telecom companies are working together. Ever Since the merger both the companies managed to separate brands, but it seems that the telcos have come to a point where the introduction of a new identity was very much required. Vodafone and Idea both have now announced a new identity by literally merging both the brands as Vi (pronounce as WE). The company has updated the new branding on its official website and app as well.

“Vodafone Idea came together as a merged entity two years ago. We have since then focused on integrating two large networks, our people, and processes. And today I am delighted to present Vi, a brand that will bring important meaning to lives of our customers. Indians are optimistic and want to get ahead in life. They would love a credible partner to help them on this journey. Vi’s positioning is built around this promise and will focus on meeting the customer needs to help them thrive.”,” CEO Ravinder Takkar said as he announced the rebranded entity.