Apple Halts Vision Pro 2 Development to Prioritise Affordable Model: Report

  • Apple recently showcased Vision OS 2 at the WWDC 2024 event.
  • The cheaper Vision Pro could help Apple capture a potential share in the market.

It looks like the second generation of Apple Vision Pro is delayed. A new report from The Information, citing industry sources reveals that Apple has halted the development of the Apple Vision Pro 2.

Apple Vision Pro 2 Development Halted

The new development comes after an earlier report from Bloomberg’s Mark Gurman stated that Apple Vision Pro 2 will be delayed until late 2025. The Information reports that Apple will now be focusing on a cheaper variant of the Apple Vision Pro, which could debut by the end of 2025.

The Cupertino-based tech giant aims to release a cheaper variant to compete against rivals from Meta. The report reveals that Apple has set a target price of USD 1,500 (approx. Rs 1,25,200), which is half the price of the Apple Vision Pro launched at USD 3,000 (approx. Rs 2,50,300).

The cheaper price tag will help the brand rival the Meta Quest Pro, priced at USD 1,000 (approx. Rs 83,450). Apple plans to capture the market with cheaper models before introducing new high-end models. The publication adds that Apple has significantly reduced staffing to develop the second generation of Apple Vision Pro.

The original Apple Vision Pro has seen many issues since many users are returning due to several issues, including headaches, motion sickness, eye strain, and more. Apple has reportedly decreased Vision Pro shipments to 4,50,000 from the initial target of 8,00,000 units.