The Xiaomi CIVI series of smartphones is expected to launch soon, in China. The company has put out teaser posters of the upcoming new smartphone series, tipping a launch date and time of 2PM on Monday, September 27. According to reports on the matter, this falls in line with a Weibo post by Wei Siqi, the product manager of the ‘CC’ series of smartphones that Xiaomi has typically launched in China. The executive had previous posted that she will soon be hosting a launch event before the end of the month, and speculations now suggest that this is the same event that she spoke about.
While rumours had previously tipped Xiaomi to launch a Mi CC11 series of phones in China, the company’s latest rebranding exercise may have shuffled its plans a bit. In global markets, Xiaomi withdrew its ‘Mi’ branding from all commercial products that bore it. Instead, the company has taken the decision to use its full company name, ‘Xiaomi’, as the logo to be present on its premium smartphones, televisions, smart home products and other categories. The shift from the ‘Mi CC’ series of phones to Xiaomi CIVI may be in line with this strategy as well.
