Xiaomi CIVI Series Confirmed to Launch on September 27th: Expected Features, Specifications

The Xiaomi CIVI series of phones is expected to be a rebranding exercise of the Mi CC series phones that the company retailed in China.


The Xiaomi CIVI series of smartphones is expected to launch soon, in China. The company has put out teaser posters of the upcoming new smartphone series, tipping a launch date and time of 2PM on Monday, September 27. According to reports on the matter, this falls in line with a Weibo post by Wei Siqi, the product manager of the ‘CC’ series of smartphones that Xiaomi has typically launched in China. The executive had previous posted that she will soon be hosting a launch event before the end of the month, and speculations now suggest that this is the same event that she spoke about.

While rumours had previously tipped Xiaomi to launch a Mi CC11 series of phones in China, the company’s latest rebranding exercise may have shuffled its plans a bit. In global markets, Xiaomi withdrew its ‘Mi’ branding from all commercial products that bore it. Instead, the company has taken the decision to use its full company name, ‘Xiaomi’, as the logo to be present on its premium smartphones, televisions, smart home products and other categories. The shift from the ‘Mi CC’ series of phones to Xiaomi CIVI may be in line with this strategy as well.

Xiaomi CIVI: expected specifications

There are two variants that the Xiaomi CIVI series phones are expected to come with – a standard one, and a ‘Pro’ one. The standard CIVI smartphone is tipped to feature the Qualcomm Snapdragon 778G SoC, along with three RAM variants and three storage variants – 6GB, 8GB and 12GB in memory, and 128GB, 256GB and 512GB in storage. It is expected to feature an OLED display with 6.55-inch screen size and full HD+ resolution, and also come with a 64MP rear camera setup and a 20MP front camera. All of this is tipped to be powered by a 4,150mAh battery with 33W fast charging, and impressively, the smartphone may measure only 6.81mm in thickness and weigh just 157g.

In comparison, a ‘Pro’ variant may come with a higher grade processor, possibly the Snapdragon 888, and a beefier battery as well. More details should be revealed next week, and unless there’s a drastic change in strategy, the Xiaomi CIVI phones will be reserved for the Chinese market only.