YouTube is lowering its criteria for creators to get monetised on the platform. The video content platform has been known to encourage creators to make videos and get a share of the revenue generated through ads running on the platform. YouTube creators were needed to complete a checklist of requirements to be eligible for monetisation. The criteria was a combination of a subscriber count and total number of watch hours within a year’s time. Looking at the growing creator economy, plus increasing competition from rival platforms worldwide, the barrier for creator monetisation on YouTube has gotten lower.
According to a TechCrunch report, YouTube is lowering the requirements for creators to get access to monetisation tools under the YouTube Partner Programme (YPP). Let’s take a look at the new YouTube creator monetisation requirements:
YouTube Partner Programme: How Will YouTube Creators Get Monetised?
Google-owned YouTube has reportedly made it a bit easier for creators to get monetised on the platform under the YouTube Partner Programme. The new requirements are significantly lower than the one that has been in place for years.
YouTube revealed that a creator is qualified for the partner programme if:
- The creator has over 500 subscribers
- Three public uploads in the past 90 days.
- 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.
The new prerequisites are significantly lower than what YouTube had set as a criteria for creator monetisation on the platform. Previously, creators were required to have at least 1,000 subscribers and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days.
Also Read: How to Upload Video on YouTube from Mobile and Computer
If a creator is eligible, they can apply to become a part of YPP and get access to various tipping tools, such as Super Thanks, Super Stickers, Super Chat along with the option to open channel memberships or promote their own merchandise with YouTube Shopping. Considering creators are actively uploading short-form content, the new eligibility criteria might motivate existing and new creators to not only upload Shorts but also long-form content on the platform.
The report stated that YouTube is applying this new eligibility criteria in the US, the UK, Canada, Taiwan, and South Korea. It will later roll it out to other countries where YPP is available. There is currently no word on when the new YPP criteria will be live in India.
