YouTube announced the YouTube Music app back in March 2019 in India. It is evident that it is still seeing its early days in the country. Despite the fact that it is still a relatively new music streaming app and there is immense competition in this ecosystem with the likes of streaming apps like JioSaavn, Gaana, Amazon Prime Music, Google Play Music, Apple Music, it is pretty surprising to see that the YouTube Music app has emerged to be the most frequently tuned-in app in India.
YouTube Music app is the most frequently used music streaming app in India
The news has come up courtesy of YouGov’s latest research report. As per the report, around 23% of the Indians which is roughly around a quarter of the total population which was included in the survey claim that YouTube Music is the hot choice when it comes to streaming music on their devices. The reason behind that, as per the report, is the depth of content YouTube Music has and the fact that the music can easily be shared with others, nonetheless.
“For close to half of those who use YouTube Music commonly, access to the latest soundtracks (49%) is the biggest reason for indulging with the platform. However, more people are drawn to YouTube Music than other music apps because of the ability to share music through the app (47%),” – the report says.
Following YouTube Music is Spotify which has 17% of the total share. Google Play Music and Apple Music come next with 13% of the share, each.
Furthermore, the report also suggests that the majority of the users prefer to use the free versions of whichever music streaming app they use. By majority, we mean a whopping 77% of the total users. YouTube decided to offer prepaid plans for its services in India back in November 2019. Users can get to enjoy YouTube Premium and YouTube Music Premium benefits by choosing either a one-month or a three-month prepaid plan.
“Out of the ones using YouTube Music, only 11% subscribe to the paid model as compared to the whopping 89% that uses the free version. The numbers are similar for other frequently used apps –such as with Google Play (92% free vs 8% paid users of the app) and Jio Saavn (82% vs 18%),” – the report says.
When it comes to paid subscriptions, Amazon Prime Music certainly takes the lead in India with 7 out of 10 users of the app having opted for the paid membership.
The current market scenario when it comes to music streaming is certainly dominated by YouTube Music streaming. That, however, could always change as new services keep on getting added to the roster. This will only lead to further growth of the music streaming industry. Take the recently launched Resso app for an example. If in case you are unaware of the Resso music streaming app, you might want to check out our existing coverage of the same.
What are your thoughts on the YouTube Music app? Which app do you use for streaming music? Do let us know in the comments section below.