Apple is set to host its next major launch event on September 9, where the company is expected to unveil its latest iPhone lineup. The event could also see Apple finally enter the foldable smartphone market with its much-anticipated foldable iPhone, according to a Reuters report.
The event will be significant for Apple as it will mark the first major product launch under incoming CEO John Ternus. Ternus, who has served as Apple's longtime hardware chief, is scheduled to take over as CEO on September 1, replacing Tim Cook. Cook will transition to the role of executive chairman.
Apple's First Foldable iPhone Could Debut
The biggest potential announcement at the event is Apple's first foldable iPhone. According to multiple reports, the foldable device could feature a display similar in size to an iPad mini when unfolded.
Apple's entry into the foldable smartphone market could be particularly significant given Samsung's current dominance in the category. The segment remains relatively small but is expected to grow as manufacturers continue to push foldable devices towards mainstream consumers. Analysts expect Apple's foldable iPhone to sit in the premium segment, with the device potentially helping drive higher average selling prices and margins for the company. The pricing for this phone is still under wraps, but the current RAM prices do put this in a far more expensive category than previously anticipated.
The potential foldable launch comes at a challenging time for the consumer electronics industry. A severe shortage of memory and storage chips has pushed up component costs and contributed to higher prices across consumer electronics.
Apple has already increased prices across some of its Mac and iPad products to offset rising costs. The company also warned in July that it was facing significant supply chain shortages that could affect sales during the current quarter.
Despite these challenges, foldable smartphones are expected to remain a growth area for manufacturers as consumers look for new form factors.
iPhone 18 Series Expected at September Event
Apple's September event is expected to focus primarily on the next-generation iPhone lineup, although the company has not officially confirmed which products will be unveiled. So apart from the foldable, we are likely to see more iPhones.
Last year's launch introduced the slimmer iPhone Air alongside upgraded iPhone 17 models, helping trigger a strong upgrade cycle among consumers. With the potential addition of a foldable iPhone this year, Apple could have a significantly broader iPhone lineup to showcase.
Apple's September 9 event could be one of its most important product launches in years. While the new iPhone lineup is expected to remain the centre of attention, the potential arrival of Apple's first foldable iPhone could steal the show.
