Lava has entered the under Rs. 10,000 smartphone segment with the launch of the Smart 4 Plus, a new addition to its portfolio, positioned as a "No Tension Phone" for users looking for a dependable everyday smartphone. Priced at Rs. 9,999, the device focuses on durability, battery life, and essential features while targeting first-time smartphone buyers and users upgrading from older devices. It is available through Lava retail outlets across India with financing options.
Lava Smart 4 Plus Specifications And Features
The Lava Smart 4 Plus features a 6.75-inch HD+ display for media consumption and is powered by the UNISOC 9863A octa-core processor paired with 4GB RAM, along with an additional 4GB of virtual RAM and 64GB of internal storage. It packs a 5,000mAh battery with USB Type-C and 10W charging support, while photography duties are handled by a 13MP AI dual rear camera and a 5MP selfie shooter. The smartphone runs Android 15 Go Edition and comes with two years of assured security updates. Other highlights include an IP64 dust and water resistance rating, Dual 4G SIM support with Band 28 for improved connectivity, conference calling, anonymous and automatic call recording, and Lava's Free Service@Home support. The retail package includes a charger, USB Type-C cable, SIM ejector tool, and a protective back cover.
Rather than competing on raw specifications, Lava is positioning the Smart 4 Plus around practicality. The combination of a large display, dependable battery, IP64 durability, and guaranteed security updates addresses the priorities of buyers shopping in the sub-Rs. 10,000 category. Band 28 support and Free Service@Home further strengthen the package, especially for users in Tier 2 and Tier 3 markets where connectivity and after-sales support remain key purchase factors.
Pricing and Availability
The Lava Smart 4 Plus is priced at Rs. 9,999 and is now available through Lava retail outlets across India. Buyers can also avail of financing schemes through offline retail partners.
The Smart 4 Plus isn't trying to win the specification race. Instead, Lava has focused on the basics that matter in this price segment, including a large display, reliable battery life, durable build, and dependable after-sales support. If the real-world performance holds up, it could become a sensible option for first-time smartphone buyers and anyone looking for a reliable phone under Rs. 10,000.
