Samsung has launched the Galaxy A57 5G and Galaxy A37 5G in India, expanding its Galaxy A series with a focus on artificial intelligence, performance, and durability. The Galaxy A57 5G is positioned as the more advanced model in the lineup, while the Galaxy A37 5G is aimed at users looking for a more balanced feature set at a lower price point.
Pricing and Availability
The Galaxy A57 5G is priced at ₹56,999 for the 8GB + 256GB variant and ₹62,499 for the 12GB + 256GB model.
The Galaxy A37 5G starts at ₹41,999 for 8GB + 128GB, ₹47,499 for 8GB + 256GB, and ₹52,999 for the 12GB + 256GB variant. Both smartphones will be available via retail stores, Samsung Exclusive Stores, Samsung.com, and other online platforms. Launch offers include ₹3,000 cashback, upgrade bonuses, and no-cost EMI options.
AI Features and Software Experience
Both devices run on One UI 8.5 and introduce a range of AI-powered tools aimed at improving everyday usability. Features include Circle to Search with multi-object recognition, Object Eraser, voice transcription, and real-time call transcription. Samsung has also integrated Bixby and Gemini for voice-based interactions across apps. These additions bring several software features previously limited to higher-end models into the mid-range segment.
Camera and Imaging Capabilities
The Galaxy A57 5G and Galaxy A37 5G feature a 50MP primary camera with optical image stabilisation and improved low-light processing.
The Galaxy A57 5G includes a 12MP ultra-wide and a 5MP macro camera, while the Galaxy A37 5G comes with an 8MP ultra-wide and a 5MP macro lens. Both devices feature a 12MP front camera. Additional features such as Best Face, AI-based editing tools, and enhanced Nightography are designed to improve everyday photography and social media content.
Performance, Battery and Design
The Galaxy A57 5G is powered by the Exynos 1680 chipset, while the Galaxy A37 5G runs on Exynos 1480. Both devices support LPDDR5X RAM and UFS 3.1 storage. Samsung has also included a larger vapour cooling chamber on the A57 5G to manage heat during extended usage. Both smartphones pack a 5,000mAh battery with 45W charging support, with claims of up to two days of usage. In terms of design, the Galaxy A57 5G features a slimmer 6.9mm profile with an aluminium frame, while both models include a 120Hz display, Gorilla Glass Victus+ protection, and IP68 water and dust resistance.
Long-Term Support and Market Context
Samsung is offering up to six years of Android OS and security updates on both devices, along with Samsung Knox Vault for hardware-level security.
The launch comes at a time when the mid-premium segment is becoming increasingly competitive, with brands focusing on performance, pricing, and software features. With the Galaxy A57 5G and A37 5G, Samsung is bringing AI features and extended software support to a wider set of users within its ecosystem.
