vivo India has officially announced the commencement of sales for the vivo X300 FE and vivo X300 Ultra in India alongside multiple cashback offers, no-cost EMI options, upgrade bonuses, and ZEISS imaging accessories. The two smartphones target different segments of the premium market, with the X300 FE positioned as a compact flagship and the X300 Ultra focused more aggressively on professional-style mobile photography.
The launch is significant for vivo because the company is increasingly building an ecosystem around smartphone photography rather than relying only on camera hardware upgrades. Alongside both devices, vivo is also introducing ZEISS Telephoto Extender accessories and dedicated imaging kits aimed at photography enthusiasts and content creators.
vivo X300 FE Specifications and Features
The vivo X300 FE is designed around a more compact flagship experience while still focusing heavily on camera performance. The smartphone features a 6.31-inch ZEISS Master Color Display with up to 5000 nits peak brightness alongside an aerospace-grade aluminium frame and floating camera module design. The device is powered by the Snapdragon 8 Gen 5 chipset paired with LPDDR5X Ultra memory. vivo has also included what it claims is the biggest 6500mAh battery in its screen-size category alongside support for 90W wired and 40W wireless FlashCharge.
For photography, the X300 FE includes a 50MP ZEISS Main Camera, 50MP ZEISS Telephoto Camera with support for up to 100x HyperZoom, ZEISS Multifocal Portrait modes, Street Photography Mode, and 4K 60FPS Pro Video recording. vivo has also integrated AI Creative Camera features with more than 25 AI styles. Additional features include IP68/IP69 dust and water resistance, OriginOS 6, cross-device productivity tools, 5 years of OS upgrades, and 7 years of security updates.
vivo X300 Ultra Specifications and Features
Compared to the X300 FE, the vivo X300 Ultra is positioned more directly toward users focused on advanced photography and long-range zoom capabilities.
The smartphone features ZEISS Triple Prime Lenses alongside support for Multi-focal 4K 120FPS high-spec video recording. vivo is also introducing compatibility with its ZEISS Telephoto Extender Kit Gen 2 Ultra designed for extended focal length photography workflows. The X300 Ultra is powered by the Snapdragon 8 Elite Gen 5 processor and runs on OriginOS 6.
Alongside the phone, vivo is separately offering the 400mm equivalent ZEISS Telephoto Extender Gen 2 Ultra priced at Rs. 27,999, the 200mm equivalent extender at Rs. 15,999, and the vivo Imaging Grip Kit at Rs. 11,999.
Availability and Pricing
The vivo X300 FE starts at Rs. 79,999 for the 12GB + 256GB variant and Rs. 89,999 for the 12GB + 512GB variant. The smartphone is available in Urban Olive, Lilac Purple, and Noir Black colour options starting May 14 through Flipkart, Amazon, vivo India e-store, and offline retail stores.
Meanwhile, the vivo X300 Ultra is priced at Rs. 1,59,999 for the 16GB + 512GB variant and comes in Eclipse Black and Victory Green colours.
vivo is also introducing an X300 Ultra Photographer Kit priced at Rs. 2,09,999, which includes the smartphone, a 400mm equivalent vivo ZEISS Telephoto Extender Gen 2 Ultra, a 200mm equivalent vivo ZEISS Telephoto Extender Gen 2, and the vivo Imaging Grip Kit. The bundle will become available from the first week of June. Both smartphones are available with instant cashback offers, upgrade bonuses, no-cost EMI options, extended warranty benefits, assured buyback programs, and Jio cloud storage offers depending on the purchase platform and payment method.
What vivo Appears to Be Targeting
With the X300 FE and X300 Ultra, vivo seems to be separating its premium lineup more clearly between users looking for a compact everyday flagship and users interested in more specialised mobile photography experiences. The X300 FE focuses on balancing portability, battery life, and camera versatility, while the X300 Ultra pushes further into enthusiast-focused photography territory with detachable telephoto accessories and dedicated imaging hardware. Whether consumers adopt vivo's growing accessory ecosystem at scale will likely depend on how much practical value users see beyond traditional smartphone photography workflows.
