Level Infinite has launched Gangstar Mirage City in India for Android and iOS. The free-to-play multiplayer open-world action RPG is available with in-app purchases and brings the long-running Gameloft franchise back with co-op heists, open-world exploration, vehicle and weapon customisation, and online PvP modes.
The launch is being supported by The Misfits, a creator-led gaming micro-drama starring Techno Gamerz. ShareChat and Moj have partnered with Level Infinite, Tencent’s global games brand, to stream the vertical series from August 20, using an episodic story rather than a conventional trailer as the centrepiece of the game’s India campaign.
Gangstar Mirage City Price, Availability and Key Features
Gangstar Mirage City can be downloaded from Google Play and the Apple App Store. It is free to play and includes in-app purchases. The Google Play listing carries a Mature 17+ rating, while the Indian App Store lists it as an 18+ title. Apple’s version requires approximately 3.7GB of storage.
Players can form crews to plan co-op heists, explore different parts of Mirage City, run underground businesses, collect vehicles, customise weapons and compete against rival crews. Casual PvP battles and high-speed races sit alongside progression systems built around reputation, property and influence. The game is officially licensed by Gameloft and published by Level Infinite.
Gangstar Mirage City Target Audience
The age ratings make the primary target group clear: Gangstar Mirage City is aimed at older teens and adults who enjoy open-world crime games, vehicle customisation, shooting and social multiplayer experiences. Its crew-based heists and persistent city progression are likely to appeal to players looking for something less match-driven than a conventional battle royale, while the driving and street-combat elements target audiences familiar with GTA-style mobile games.
Techno Gamerz gives the launch a second audience: viewers who follow gaming creators and short-form entertainment even if they are not already invested in the Gangstar franchise. His community of more than 50 million YouTube subscribers offers considerable discovery potential, although the game’s 17+/18+ rating means the campaign should not be mistaken for general family or children’s entertainment.
Gangstar Mirage City Faces Two Layers of Competition
Direct competitors include Gangstar Vegas, the earlier title from the same franchise, along with multiplayer open-world games such as OneState RP, Grand Criminal Online, RP Grand and MadOut 2. These titles already offer combinations of crime-based missions, driving, role-playing, social interaction and online PvP, so a familiar open-world setting alone may not be enough to differentiate Mirage City.
The larger battle is for player time and in-game spending. Battlegrounds Mobile India, Free Fire MAX and Call of Duty: Mobile are not direct genre rivals, but they have mature multiplayer ecosystems, regular content updates and established communities in India. Gangstar Mirage City must persuade some of those players to invest in a persistent open world rather than returning to shorter, familiar competitive matches.
The Misfits Places Its Story Inside the Game
The companies describe The Misfits as India’s first bespoke creator-led gaming micro-drama. Its story follows a university freshman who builds a secret society of outsiders through anonymous digital broadcasts. The narrative unfolds within Mirage City, allowing locations and themes from the game to become part of the plot instead of appearing as conventional brand placement around unrelated creator content.
ShareChat says its micro-drama ecosystem reaches more than 60 million monthly active users and generates approximately 900 million daily episode plays. Neha Markanda, Chief Business Officer at ShareChat and Moj, said the format brings gaming, creators, brands and vertical storytelling together, and could become an increasingly important part of entertainment-led brand campaigns.
“Gangstar Mirage City has been built around immersive storytelling, so we wanted its launch to reflect that same philosophy.” – Sidharth Arora, India Country Manager, Level Infinite
A Crowded Gaming Market Needs More Than Creator Reach
The timing is significant. India’s video games market, excluding real-money gaming, grew 17% year-on-year to $1.5 billion in 2025, according to Lumikai’s State of India Interactive Media Report 2025. The country had an estimated 555 million gamers, payer conversion held at 25%, and revenue from in-app purchases and advertising rose by a combined 17%.
The same research points to a useful overlap between the two formats. Former real-money gaming users increased their time spent on micro-dramas by 40%, while free-to-play shooters also gained engagement. The Misfits is therefore not merely an unusual advertisement; it sits at the intersection of two mobile-first entertainment behaviours competing for the same attention.
Techno Gamerz and ShareChat can give Gangstar Mirage City a strong opening, but creator reach will not guarantee retention. Long-term traction will depend on stable performance, a steady content pipeline, meaningful crew-based gameplay and enough differentiation from both established open-world alternatives and India’s biggest multiplayer games. The micro-drama can bring viewers to Mirage City; the game will still have to give them a reason to stay.
