Soham's fascination with technology began in 1997 and grew into an entrepreneurial venture during college, where he built custom gaming PCs that outperformed branded machines at a fraction of the cost. He began his journalism career in 2003 with Techtree, India's first tech news and reviews website, and went on to lead editorial teams at CHIP, PC World India, and Digit. At Digit, he drove the brand's transformation from print to digital, making it one of India's most influential tech publications. Now, as Executive Director for Editorial and Brand Strategy at MySmartPrice, Soham focuses on growth and simplifying technology for users. He also believes in continuous learning, earning a Leadership with AI certification from ISB in 2024, with a personal interest in AI ethics and privacy.
Surbhi is the editor of MSP and takes care of news, features and large appliances. She has an insatiable passion for all things tech, particularly new smartphones and OTT space. Her journey in the tech world began with an unwavering curiosity for the latest gadgets and digital innovations. Surbhi has over 15 years of experience in this domain and has been the editor for Gizmodo, Lifehacker and TechRadar India. Her special needs brother has been a guiding light in her journey towards understanding the importance of inclusiveness. His unique perspective has given me valuable insights into the challenges faced by individuals with diverse abilities.
Robin John is the Reviews Editor at MySmartPrice, bringing 9 years of experience in tech journalism. Having reviewed over 500 products across smartphones, laptops, PCs, gaming gear, and SSDs, Robin combines deep technical know-how with a sharp editorial lens. Previously at Gadgets 360 and alongside industry veteran Dhananjay Bhosale, Robin brings a unique blend of video production experience and a passion for in-depth written reviews. Specialising in smartphones and laptops, Robin loves diving deep into specs and user experiences, while his gamer's perspective adds a fun twist to his tech coverage.
Shimul Sood is a Features Writer and the Social Media Lead at MySmartPrice, where she combines her love for storytelling with a sharp eye for tech. With over four years of experience in the industry, she focuses on smartphones: testing them thoroughly, writing detailed reviews, exploring industry trends, and publishing opinion pieces that spark conversations. She's reviewed more than just smartphones across various price segments, always with the aim of helping people make smarter choices. You'll also find her reviews on laptops and audio products. Before joining MySmartPrice, Shimul worked with iGeeksBlog, Guiding Tech, and GizmoChina, and also managed social media for Rajiv Makhni (NDTV). At Guiding Tech, she wrote scripts for their YouTube videos, which allowed her to explore the visual side of content creation. Her work is rooted in curiosity, clarity, and a genuine passion for technology. Whether it's a new flagship launch or a surprising budget find, she brings a balanced perspective that's easy to understand and fun to follow.
Blending tech journalism with hands-on analysis, Shubh Bhushan serves as an Assistant – Testing Labs & Content Producer at MySmartPrice. A former Cognizant analyst, at MSP, he has tested and reviewed dozens of smartphones, laptops, and air purifiers. Shubh plays a key role in smartphone testing—measuring performance benchmarks, analysing specs, and comparing real-world usability. He focuses on data-backed reviews, tracks emerging trends in consumer tech, and builds research-driven guides that identify the best smartphones across pricing brackets. Outside of work, he's usually watching anime or deep into a One Piece rewatch.
He's our in-house leakster, always hungry for exclusives and first reporting. He is a valuable asset for his exclusive leaks, online leak source identifications, and substantial research on unreleased devices. His leaks have been featured on major tech publication websites like The Verge, TechRadar, GSMArena, MacRumors, AppleInsider and more. He plays a key role in SEO link building by publishing verified leaks and sourcing early story leads from tipsters and online forums. In his free time, he enjoys nature photography, watching movies and bike rides.
Divyakant Thaledi is a Video Lead at MySmartPrice with 9 years of experience in tech content creation and video production. He previously led GT Hindi under Guiding Tech Media. A mechanical engineer turned content creator, he transitioned into digital content creation in 2016 and grew his channel, D.K.T Tech, to over 82,000 subscribers. He specialises in anchoring, scripting, and reviewing consumer tech and automobiles. Outside of work, he loves travelling in the mountains and enjoys road trips.
Roshil is a Videographer and Video Editor at MySmartPrice- Crafting narratives out of devices and stories out of situations- He is a storyteller at heart with a varied experience in the Film and Media Industry for over 6 years. Having directed and produced multiple short films, you can trust him with any device- from a smartphone to a TV, and he will render an aesthetically informative tale that compliments the review language of the brand. His fun & enthusiastic outlook on life is well reflected in his edits and shot taking.