Amazon's Great Indian Festival 2026 is offering discounts on Echo smart speakers, smart displays, Fire TV streaming sticks and smart TVs with Fire TV built-in. The offers target users looking to upgrade their home entertainment setups or add voice-controlled features to their homes during the festive season.
Amazon is also offering free early access to its new generative AI-powered personal assistant, Alexa+, to customers who purchase an eligible Echo smart speaker, smart display or Fire TV Stick during the sale.
Amazon Great Indian Festival 2026: Echo Speaker and Display Deals
Amazon's Echo lineup lets users control compatible smart home devices, play music, manage reminders and interact with Alexa using voice commands. The company is highlighting the following deals during the Great Indian Festival.
| Product | Offer price | Discount |
| Echo Dot (5th Generation) | Rs 4,499 | Rs 1,000 off |
| Echo Spot | Rs 6,999 | 22% off |
| Echo Show 8 | Rs 18,999 | Rs 6,000 off |
| Echo Dot Max | Rs 8,999 | 30% off |
Amazon says customers can use compatible Echo devices to manage festive to-do lists, play devotional music and control smart lights. With compatible robotic vacuum cleaners, users can also initiate cleaning routines through voice commands.
Amazon Fire TV Stick Deals During Great Indian Festival
Amazon is also discounting its Fire TV streaming devices, which allow users to access content from services such as Prime Video, Netflix, JioHotstar, YouTube and Zee5. Subscriptions may be required for some services.
The Fire TV Stick lineup also supports Alexa Voice Remote, letting users search for content through voice commands. Amazon says Xbox Cloud Gaming can be accessed directly through Fire TV without a dedicated console, subject to an Xbox Game Pass subscription.
The Fire TV Stick HD is available for Rs 2,999 with a 45% discount, while the Fire TV Stick 4K Select costs Rs 3,499 after a 36% discount. The Fire TV Stick 4K Plus is priced at Rs 5,499 with a 21% discount. Smart TVs with Fire TV built-in are also available with discounts of up to 60%. The discounts make the streaming sticks an option for users who want to add smart TV functionality to an existing television, while the built-in Fire TV offers cover buyers looking for a new television.
One of Amazon's key additions to this year's festive offers is free early access to Alexa+ with the purchase of an eligible Echo smart speaker, smart display or Fire TV Stick. Alexa+ is Amazon's generative AI-powered assistant, designed to handle more natural conversations and provide personalised assistance. Amazon is positioning it for everyday tasks, entertainment discovery and smart home control. The company has also highlighted support for conversational searches in Indian languages and mixed-language queries, allowing users to ask for films or other content more naturally.
Amazon Great Indian Festival 2026: Bank Offers and Extra Savings
Customers can combine eligible product deals with additional payment offers, subject to applicable terms and conditions. These include a 10% instant discount on eligible SBI credit cards, debit cards and credit card EMI transactions, unlimited 5% cashback for Amazon Prime members using the Amazon Pay ICICI Bank Credit Card, and no-cost EMI on eligible products. Customers can also use Amazon Pay Later and exchange offers on eligible products. Prime members can get an additional 5% off on selected products, while qualifying carts worth Rs 2,500 can earn Rs 250 back.
The availability and value of bank discounts, EMI and exchange benefits may vary by product and transaction. Customers should check the offer terms on the relevant product page before placing an order.
Amazon's Great Indian Festival 2026 offers discounts across smart speakers, displays and streaming devices, with the Echo Dot Max and Fire TV Stick HD among the highlighted options. Free early access to Alexa+ adds another incentive for buyers considering compatible devices, particularly those interested in voice-controlled entertainment and smart home routines. Before purchasing, buyers should compare the effective sale price with the usual selling price and check whether bank discounts, cashback or Prime benefits apply to their chosen product.
