vivo has finally transitioned fully to ZEISS optics in its V-series. The premium camera feature, previously restricted to high-end flagship vivo models, made its way to the V series with the vivo V30 Pro 5G earlier this year. The collaboration between vivo and ZEISS has now extended to the regular V40 5G and V40 Pro 5G. With this move, vivo has underscored its commitment to bringing premium features and innovations to all segments of the Indian smartphone market.
From the very first vivo V5 with the industry-first moonlight selfie camera and V23 series’ colour-changing back panels to India’s first Aura Light and wedding style portrait styles of the V27 series, the V-series has always been about offering India-centric product innovations. The latest vivo V40 series is also about innovations, from AI features to multifocal portrait photography.
With the powerful V40 Pro 5G going on sale in India starting August 13, here’s why you must purchase the vivo V40 series as your next daily driver.
Best in Class Imaging Prowess
Like the vivo V30 series, the latest V40 series also arrives as the industry’s flagbearer of powerful 50-megapixel cameras. Both vivo V40 5g and vivo V40 pro 5G flaunt 50MP cameras on the back and the front. They are the only smartphones in the mid-range segment to offer 50MP cameras across the board, from primary to selfie lenses.
The vanilla variant features a dual rear camera setup, whereas the Pro variant flaunts a triple rear camera module. And impressively, every camera on both phones has a 50MP lens, which is incredible.
The V40 5G and V40 Pro 5G come with a vivo Camera-Bionic Spectrum (VCS) True Colour primary Lens with a 50MP ZEISS sensor. The V40 Pro 5G features a Sony IMX921 primary sensor, a first in India. The secondary camera on both phones is another 50MP ZEISS optics wide-angle lens. The vivo V40 Pro 5G gets a third 50MP AF Sony IMX816 2x telephoto camera, which lets you capture portraits at multiple focal lengths ranging from 24mm to 100mm.
Speaking of portraits, with the complete camera module optimized by ZEISS, both the vivo V40 5G and V40 Pro 5G offer Multifocal Portrait photography. These phones offer 1x (24 mm)—Distagon for landscape, 1.5x (35 mm)—B Speed for street, and 2x (50 mm)—Biotar portrait modes. The vivo V40 Pro offers two additional 3.5x (85 mm)—Sonnar for portrait and 4x (100 mm)—Planar for close-up portrait modes with ZEISS bokeh flare.
Using the combination of the above focal lengths, the vivo V40 Pro series phones offer seven distinctive ZEISS-style bokeh, including Cine-Flare, Cinematic, Planar, Biotar, Distagon, Sonnar, and B-Speed.
Users can utilise multiple focal lengths combined with artistic bokeh styles to get professional-grade portrait shots every time. There is also an India-exclusive Festival Portrait mode with three distinct LUTS to suit the Indian festival colour tones. Users can capture the festive feel with standout portrait shots with this mode.
The ZEISS treatment doesn’t stop at the back but extends to the front camera. The vivo V40 5G and vivo V40 Pro 5G flaunt the industry-leading 50MP ZEISS optics front camera with a 92-degree field of view.
Whether you are shooting a solo or group selfie, regardless of the time of day, both V40 series devices will give you instantly social media share-worthy photos. Considering that smartphone users take most photos at events like graduations, weddings, etc., the ZEISS portrait prowess of the latest V series launches makes them the perfect smartphone camera.
Studio-Quality Aura Light backs both camera setups for intelligent lighting through electronically controlled dimming technology. Thanks to 3x brighter lighting compared to the previous generation, the Aura Light system significantly boosts brightness, clarity, and colour accuracy. As a result, you get clear portraits in daylight and even in challenging low-light situations like a bonfire in the dark with flickering lights.
Bleeding-Edge AI Features For Futureproofing
With the vivo V40 5G and vivo V40 Pro 5G, the buck doesn’t stop with a set of powerful ZEISS optics 50MP cameras. These smartphones also get a whole suite of AI-backed imaging features to elevate the photography experience further.
The headlining AI feature of the vivo V40 series is the AI Eraser, which is self-explanatory. After clicking stunning portraits, if you see unwanted people or objects in the shot, you can circle them and erase them in one click. Or you can get creative with it and create mesmerising shots like floating cross-legged sitting shots, as demonstrated by vivo at the launch event.
Another AI Portrait Suite feature apart from the AI Eraser is the AI Group Portrait. This feature uses a combination of AI Multi-Person Face Recognition and Ultra-Clear Algorithm to spruce up selfies taken by the 50MP ZEISS Ultra Wide-Angle Camera. Whether you have a friend slightly cropped outside the frame or have blurry faces, the vivo V40 5G or vivo V40 Pro 5G can instantly fix that up. Additionally, an AI Photo Enhancer processes and enhances the pictures shot using artificial intelligence.
Both smartphones also feature AI SuperLink, an AI-powered connectivity feature that uses the 360-degree Omnidirectional Antenna to offer fast network selection and call quality. Whether in a lift or underground on the Delhi Metro, you will enjoy excellent connectivity and call quality every single time.
Stunning Design That Captures the Essence of India
Aesthetics and stunning design have been the DNA of the vivo V series since its inception, and the latest V40 series is no exception. The vivo V40 5G and V40 Pro 5G arrive as the slimmest smartphone in India with a massive 5,500mah battery. Despite the beefy battery under the hood, these smartphones are just 7.5mm thin, imparting a premium look to the device and making for an ergonomic hand feel.
Looking at the sleek profile, you might be forgiven for thinking that the vivo V40 5G and V40 Pro 5G might be fragile and delicate. However, you couldn’t be further from the truth. The brand is aware of Indian consumers’ rough handling behaviour, which is reflected in the durability of the latest launches. Both vivo V40 series smartphones are IP68-rated, which is flagship grade.
This means that the vivo V40 5G and V40 Pro 5G can survive under fresh water up to 1.5 meters for 30 minutes and are protected from dust. These smartphones also feature a drop-resistant structure, protecting them against the impact or shock of drops. This has been achieved through a comprehensive cushioning structure for internals, Schott α glass layer on display, aluminium alloy in the four corners, reinforced middle structure, and metal bezel around the rear camera module.
You will need all the protection you can get because these smartphones look like a million dollars! vivo offers the vanilla V40 5G in three colours: Lotus Purple, Ganges Blue, and Titanium Grey. The Pro variant, on the other hand, comes in Ganges Blue and Titanium Grey. The Titanium Grey is the most subtle colourway of the lot, with the metallic sheen lending the device a premium look. However, the other two are luxury colourways for those who want an extra oomph
As the name indicates, the Lotus Purple is inspired by India’s national flower. This colourway features a subtle purple hue with a metallic sheen, which is exquisite and lends a touch of sophistication to the device. The Ganges Blue, on the other hand, is a homage to one of the most significant rivers in India. Its teal blue hue depicts the purity and tranquillity of the river.
Flagship-Grade Performance
The vivo V40 series is not just about cameras and looks; it also packs a powerful processor for unhindered performance. The vivo V40 Pro is the first Dimnensity 9200+-powered smartphone in India, a flagship offering from MediaTek. The 4nm chipset offers a 10% boost in CPU and GPU performance compared to the Dimensity 9200 and up to a 35% boost in power efficiency when using popular messaging apps, games, and Wi-Fi hotspots. Thanks to the powerful processor, the smartphone scored a whopping 15,90,000 points in the AnTuTu v10 benchmark.
The vanilla vivo V40 5G is powered by the Qualcomm Snapdragon 7 Gen 3 processor. This is also a 4nm chipset built with the same architecture as the flagship Snapdragon 8 Gen 2 processor. Whether you pick the vanilla or Pro variant, you can rest assured you will get a flagship-level performance. The ultra-large vapor cooling chamber, with a 4023 mm² area, keeps the thermals in check for optimal performance. The cooling chamber is 34% larger than the previous generation and can reduce the core temperature by 14 degrees.
Moreover, both devices come with up to 12GB RAM, 12GB extended RAM, and up to 512GB storage onboard. The extended RAM means the vivo V40 5G and V40 Pro 5G can run over 40 apps simultaneously in the background. Moreover, vivo assures 50 months of smooth user experience through optimised hardware and software.
Whether you are a casual user or a hardcore gamer, you can rest assured that the vivo V40 series will offer seamless and powerful performance every time you unlock the device. And the 5,500mAh battery ensures a full day’s usage on a full charge. When depleted, the 80W FlashCharge will fully charge the battery in under an hour.
Multimedia Lovers’ Delight With an Incredibly Immersive Experience
The display is a smartphone’s window to the world and is the primary input mode that shapes the user experience. The same can be said for the audio output from the device. If a phone doesn’t have a crisp display and powerful audio, it impacts the overall user experience. The vivo V40 series gets everything right, from 1.5k resolution for visuals and protective SCHOTT Xensation® α Cover Glass to stereo speakers.
The 6.78-inch AMOLED display features a 3D curved panel on each side, which offers an impressive viewing angle when watching a movie or playing an FPS game. The panel also offers a 120Hz refresh rate for impressive scrolling and animations. The vivo V40 series also offers a peak brightness of 4,500 nits, the highest ever to be offered by vivo in V-series.
For the visuals, the 3D curved AMOLED panel features a 2800 × 1260 resolution, HDR10+, 8000000:1 contrast ratio, and a P3 colour gamut. The display also features several SGS certifications for eye comfort, including SGS low flicker, SGS low motion blur, and SGS low blue light certifications.
Moreover, the vivo V40 series models come with dual stereo speakers, which were introduced after the brand received user feedback. The V40 5G and V40 Pro 5G are the first-ever V-series smartphones to feature dual speakers for a powerful audio output.
The vivo V40 series is a delight for multimedia lovers. The display produces lifelike, realistic content, and stereo speakers create a sonically immersive experience.
Should You Buy the vivo V40 Series?
The vivo V40 series is another market disruptor duo that checks all the right boxes from the get-go. Both devices offer a complete package with 50MP ZEISS Optics cameras, brilliant displays, massive batteries, flagship-grade performance, AI features, and stunning colours.
If you are looking for a powerful premium mid-range smartphone, the vivo V40 Pro will go on sale starting August 13, and the V40 will be available beginning August 19. The Pro model starts at Rs 49,999 and the V40 at Rs 34,999. The new launches can be purchased from Flipkart, vivo store, and leading merchants in India.
The pre-bookings have already commenced, and buyers will get 10% instant cashback. So what are you waiting for? Head to the nearest major outlet or Flipkart and immediately prebook your vivo V40 Pro 5G.
Disclaimer: This is a Promotional post. The content and opinions expressed are those of the sponsor and do not necessarily reflect the views of our editorial team.
