Motorola is all set to unveil the Edge 60 Pro in India today, and expectations are running high for this feature-packed smartphone. Equipped with the MediaTek Dimensity 8350 Extreme chipset and a massive 6,000mAh battery, the Edge 60 Pro doesn’t just promise performance — it makes a bold style statement too, much like Motorola’s recent releases. Ahead of the official launch, we had the opportunity to catch up with Ruben Castano, Motorola Mobility’s Vice President of Design, Brand, and Customer Experience. He offered some compelling insights into the device and what lies ahead for the brand. Let’s jump right in and hear directly from the man behind Motorola’s design vision.
The Next Chapter in Motorola’s Design Journey
Motorola’s phones have always turned heads with their sleek aesthetics—no complaints there. But over time, the visual differences between the brand’s budget and premium models have started to blur. So, we put the question to Ruben: when can we expect a distinct design language that truly sets the high-end “Pro” lineup apart from the rest? His response offered a glimpse into what we can expect:
“Our design has evolved compared to the 50 line, significantly, if you notice — especially the Edge 60 Pro. The weight, the thickness, the overall dimensions have dramatically changed. While we have improved quite a bit of the product, one of the most significant improvements, that you would think would go against making a device thinner or lighter, is the battery. But in fact, the Edge 60 Pro has a 6,000mAh battery compared to its predecessor.”
He further added, “We need to be consistent in how a specific consumer identifies certain visual cues and recognises, “Oh, I know that’s a Motorola device,” because of the colours, materials, finishes, textures—maybe even the camera design—even if the brand name happens to be covered.”
For the Edge 60 Pro, Motorola decided to prioritise battery life, incorporating a substantial 6,000mAh battery—a clear enhancement in this segment. However, this upgrade inevitably impacted the device’s overall weight, thickness, and dimensions.
But as Ruben emphasised, Motorola remains committed to design consistency. From colour schemes to materials and finishes, every detail is crafted to ensure that a Motorola device is instantly recognisable. Even if the brand logo is hidden, the signature look is hard to miss. While major design shifts aren’t on the horizon, Motorola continues to stand out with its extensive range of PANTONE colours, offering users a unique selection that speaks to the brand’s identity.
The Camera Overhaul
Many smartphone makers are now equipping their budget models with larger camera sensors and telephoto lenses. With that in mind, we wanted to know what Motorola has planned in this space. Here’s what Castano shared with us.
“Well, you will see that our camera systems, in general, are quite competitive. If we focus specifically on the Indian market, we’ve actually established a local dedicated team that handles much of the fine-tuning and validation of the camera performance, specifically tailored for the Indian consumer. This is something we started about two years ago, because it’s obviously important to make the right hardware selections when we begin defining a product. But after that, it’s all about how we leverage the software, tuning, AI, and algorithms.”
Motorola is focused on refining the camera, but it also places just as much emphasis on integrating software tuning and AI algorithms. Striking the right balance between hardware and software is key, which means frequent updates to the camera system aren’t always practical.
Ruben also shared with us, “On platforms like Flipkart, where there are specific ratings for various important areas of our phone, such as design, camera, and overall performance, we’ve seen the trajectory, especially in camera satisfaction, moving in the right direction.”
Customer feedback has shown that Motorola’s ratings for key aspects like cameras, design, and performance are solid, indicating that users are satisfied with the brand’s delivery. While minor adjustments can be expected, major overhauls are unlikely in the near future. After all, as the saying goes, “If it’s not broken, don’t fix it.”
AI, All The Way!
With AI being a major focus for brands in 2025, we couldn’t pass up the opportunity to ask about it. We spoke to Ruben about how customers are responding to Moto’s AI features and how they stack up against the competition. Here’s his response.
“We launched our AI features as part of a beta program. In September and October of last year, we rolled out a global beta program for our Edge 50 Ultra and Razr 50 devices, giving consumers access to all our AI features, particularly those that help and assist them throughout the day. As a result, over 10,000 users actively participated in the beta program and provided feedback. What you see being announced today, such as our Edge 60 Pro device, is a direct result of the feedback we received from that program. It also reflects our continued evolution of the Moto AI philosophy, which is that AI should be integrated across the entire user interface.”
Motorola has long been a pioneer in AI, even before it became a hot topic in the industry. This statement highlights how seriously Motorola takes customer feedback. By launching features through a global beta program, the company gained valuable insights into what users loved and what needed improvement. These insights were directly integrated into the Motorola Edge 60 Pro. This approach not only sets Motorola apart from its competitors but also shows how effectively the brand uses customer-driven innovation to refine its products.
Does the Motorola Edge 60 Pro Have What It Takes for Gaming?
With the Motorola Edge 60 Pro featuring the MediaTek Dimensity 8350 Extreme processor, we were curious about the company’s strategy when it comes to gaming and handling demanding tasks this year. We also asked Ruben if he thought the phone could set a new benchmark for gaming performance in its price category. Here’s what he had to say.
“Well, as you know, there are very different types of gamers out there. We’re quite confident that this is a very high-end chipset from MediaTek. It’s essentially their equivalent of what competitors are offering in terms of high-end chipsets on other platforms. So, yes, we’re confident in its performance. It’s obviously not intended to be a hardcore gaming device; it’s designed to be a premium device as part of our Edge lineup. But we’re very pleased with its performance so far, the benchmark scores, and everything we’ve done in terms of thermal and battery optimisation. The chipset’s ability to manage AI experiences is also impressive. It’s a very well-rounded chipset for what our consumers are looking for.”
Furthermore, Ruben acknowledges that the phone features a powerful MediaTek chipset, and the company is confident in its overall performance. However, he made it clear that this phone is not meant to be a “hardcore gaming” device, which we appreciate for its clarity and honesty.
Motorola’s Advancements Through the Years
Given his key role in steering Motorola’s growth trajectory, we spoke to Ruben about understanding how his approach to leading the company’s strategy in India has changed and adapted over recent years. Here’s what he told us.
“The most significant evolution, I would say, is positioning our brand not only as a leading technology brand but also as a lifestyle brand. We’ve used design, colours, materials, finishes, our partnership with Pantone, and many other elements in the design of our phones—both hardware and software—to connect with the Indian consumer. It’s about how this very personal piece of technology can serve you throughout the day, the week, and the month. I think that’s the most significant element we’ve worked on over the last few years: ensuring that our brand is not only seen as innovative in technology but also as a brand that connects with consumers on a lifestyle level.”
Motorola’s strategy shows the company’s focus on appealing to both tech enthusiasts and lifestyle enthusiasts. By emphasising design, colour choices, materials, finishes, and its collaboration with Pantone, Motorola has worked to enhance the phone’s visual appeal. Over the years, this focus has become one of the core priorities for Ruben and the company as a whole.
