Netflix is slashing its India pricing for the very first time since its launch in 2016, as it seeks to grow its user base in the face of fierce competition and a growing desire for digital content.
Netflix's "Mobile" package, offering standard-definition (SD) 480p video for phones and tablets, has been reduced from Rs 199 to Rs 149 per month.
The "Basic" plan, which allows you to stream content on any device while still being limited to a 480p resolution, has been reduced from Rs 499 to Rs 199 per month.
The Standard package, which includes high-definition (HD) media and two simultaneous screens, has been cut from Rs 649 to Rs 499 per month.
The most pricey Premium tier, which includes Ultra high-definition (Ultra HD) content and compatibility for four simultaneous devices, now costs Rs 649 per month, dropped from Rs 799 per month.
Starting today, if you already have a Netflix subscription, you will be automatically promoted to the higher plan. Members will get a notification asking them to Confirm Upgrade or pick an alternative plan if they so wish.