The festive shopping season often gives buyers a reason to revisit a smartphone they have been considering for months. With Flipkart’s Big Billion Days and Amazon’s Great Indian Festival approaching, the expectation is familiar: a better phone at a price that fits the budget. This year, however, rising RAM and storage costs have made that equation harder for smartphone brands to deliver.
Counterpoint Research’s September report puts the increase in prices of existing smartphones at around 15% globally during 2026, amid higher memory costs. That makes the early indications around Samsung’s festive offers particularly interesting. Flipkart has teased the Galaxy S25 from ₹5X,XXX and the Galaxy S25 FE from ₹4X,XXX, while the Galaxy A36 is expected in the ₹2X,XXX bracket.
Those figures could bring three quite different Galaxy smartphones within reach of more buyers. Their appeal also goes beyond the possible discounts, with each model offering a distinct combination of performance, cameras, display and battery capacity. Samsung is also expected to bring attractive offers to Amazon’s Great Indian Festival, giving buyers another platform to watch as the festive deals are announced.
Samsung’s Expected BBD Offers at a Glance
| Smartphone | Current Samsung India listing | Expected BBD price bracket |
|---|---|---|
| Galaxy S25 | ₹74,999 for 12GB RAM + 128GB storage | ₹5X,XXX, as teased by Flipkart |
| Galaxy S25 FE | ₹59,999 for 8GB RAM + 128GB storage | ₹4X,XXX, as teased by Flipkart; expected for the base model |
| Galaxy A36 5G | ₹36,999 for 8GB RAM + 128GB storage | ₹2X,XXX, expected; final offer awaited |
Samsung prices checked on September 30, 2026, before additional bank or exchange benefits. The S25 FE teaser is assumed to apply to the base 8GB/128GB model. Final sale configurations and offer conditions are awaited.
Galaxy S25: Flagship Performance in a Compact Design
The Galaxy S25 could be the most interesting of the three for buyers who want powerful hardware in a smaller phone. It runs on the Snapdragon 8 Elite for Galaxy and comes with 12GB RAM. Samsung lists 128GB, 256GB and 512GB storage options, giving buyers room to choose according to their app, photo and video requirements.
Its 6.2-inch FHD+ display has a resolution of 2340 × 1080 pixels. At 162g and 7.2mm thick, the S25 also makes a case for buyers who prefer a lighter device for everyday use.
The rear camera setup combines 50MP, 12MP and 10MP sensors, with 3x optical zoom adding flexibility when framing distant subjects. A 12MP front camera handles selfies and video calls. The phone packs a 4,000mAh battery, while features such as Now Bar provide access to ongoing activities, including music and timers, from the lock screen.
Samsung currently lists the 12GB/128GB variant at ₹74,999. Its separate ₹9,000 eligible-bank discount brings that to ₹65,999, with the offer listed as valid until September 30. A BBD price in the ₹5X,XXX range could make this compact flagship worth shortlisting.
Galaxy S25 FE: A Larger Screen, Versatile Cameras and Faster Charging
The Galaxy S25 FE takes a different approach, pairing a larger 6.7-inch FHD+ Dynamic AMOLED 2X display with a 120Hz refresh rate. Its Exynos 2400 processor is paired with 8GB RAM, with the base model offering 128GB storage.
The triple rear camera system includes 50MP, 12MP and 8MP sensors, with optical image stabilisation and 3x optical zoom. There is a 12MP front camera, while rear video recording goes up to 8K at 30fps.
A 4,900mAh battery supports 45W wired and 15W wireless charging. The phone measures 7.4mm thick, weighs 190g, and combines an Armor Aluminum frame with Gorilla Glass Victus+ protection and an IP68 rating for dust and water resistance.
Software adds to the package. Galaxy AI features include Generative Edit for moving or removing objects in photos and Audio Eraser for reducing unwanted sounds in videos. Samsung also promises up to seven generations of OS upgrades and seven years of security updates from launch.
Samsung currently lists the base 8GB/128GB model at ₹59,999. The ₹4X,XXX BBD teaser is expected to apply to this variant, potentially bringing its combination of a large AMOLED display, versatile cameras and Galaxy AI below ₹50,000.
Galaxy A36 5G: A 120Hz AMOLED Display and 5,000mAh Battery
For buyers working with a smaller budget, the Galaxy A36 5G could broaden Samsung’s festive appeal. Its 6.7-inch FHD+ Super AMOLED display offers a 120Hz refresh rate and a listed brightness of 1,200 nits. These specifications make the screen a significant part of the package for scrolling, watching videos and using the phone outdoors.
Samsung’s page lists an octa-core processor running at up to 2.4GHz, with configurations including 8GB RAM and 128GB or 256GB storage, plus a 12GB/256GB option. The rear camera setup combines 50MP, 8MP and 5MP sensors, while the front camera has a 12MP resolution.
The A36 packs a 5,000mAh battery into a body measuring 7.4mm thick and weighing 195g. Its glass back, Gorilla Glass Victus+ protection and IP67 dust and water resistance also give buyers practical reasons to consider it beyond the display and battery figures.
Samsung currently lists the Awesome Lavender 8GB/128GB variant at ₹36,999. An eventual BBD offer in the ₹2X,XXX bracket could make this combination more accessible to buyers planning an everyday upgrade below ₹30,000.
More Samsung Offers Expected as the Festive Sales Begin
The current teasers offer an early look at Samsung’s festive pricing, with the Galaxy S25, S25 FE and A36 covering different budgets and upgrade priorities. We expect Samsung to announce more deals, and potentially even better offers, as Big Billion Days opens for early access on October 8, ahead of the wider sale on October 9. The prices teased so far could therefore be just the beginning of its festive lineup.
Amazon’s Great Indian Festival is also expected to bring attractive Samsung offers, although specific prices are still awaited. Together, the two sales could give buyers a wider choice of Galaxy smartphones and more opportunities to find an upgrade within their budget. With rising memory costs putting pressure on smartphone prices, Samsung’s full festive offers will be worth watching as they go live.
