Mini LED technology is gradually moving from concept to category in India, and Haier's M92 and M96 TVs are the latest entrants in this segment. Unlike traditional LED or even QLED backlighting, Mini LED allows for far more dimming zones, sharper contrast and higher peak brightness, putting it closer to OLED in performance while still retaining the punchy brightness that LCD panels deliver. For Indian households that have long equated "premium" with OLED, this new generation of Mini LED and QD Mini LED sets is beginning to provide an alternative that promises both cinematic visuals and durability.
Haier's new M92 and M96 ranges showcase this technology at scale. The M92 comes in 65 and 75 inches and features QD Mini LED panels with up to 576 dimming zones, 99% DCI-P3 colour coverage, and Dolby Vision IQ for adaptive HDR performance. The M96 pushes further into the ultra-premium bracket with a 100-inch screen and an upcoming 85-inch model, priced from ₹3,99,999. Both lineups are powered by Haier's AI Ultra Sense processor, which drives real-time scene detection, colour tuning, motion smoothing and AI upscaling, all aimed at giving a sharper and more lifelike presentation.
Audio by KEF
Sound is where Haier has taken an especially bold step. The M92 includes a 2.1-channel system tuned by British HiFi brand KEF, while the M96 integrates a full 6.2.2-channel speaker system with Dolby Atmos. By building in such a powerful setup, Haier is making the case that premium televisions can also be all-in-one entertainment devices without the need for additional soundbars. This is a different approach to most brands now pushing towards sounbars for a cinema like experience at home,
Gaming and Smart Features
Both series are also designed for gaming, with 144Hz refresh rates, Variable Refresh Rate, AMD FreeSync Premium Pro, and Auto Low Latency Mode. Dolby Vision Gaming, a Game Booster Mode, and a customisable Gaming Bar UI show how the company is positioning these sets not just for movies and sports but also for competitive gaming. Google TV integration, voice control, and Haier's HaiSmart ecosystem make the televisions work as both entertainment hubs and smart home controllers.
Haier’s bet in the Mini LED segment
Haier's launch of the M92 and M96 QD Mini LED AI TVs comes at an interesting time when Mini LED space is just about picking up. By introducing models that start at ₹1,05,990 for the 65-inch M92 and scale up to ₹3,99,999 for the 100-inch M96, the company is planting itself firmly in the mid-premium zone. The combination of Dolby Vision IQ, up to 576 dimming zones, a 99 percent DCI-P3 colour gamut, and KEF-tuned audio makes these televisions more than just big screens. The company is positioning them as cinematic experiences with audiophile-grade sound and gamer-friendly 144Hz refresh rates.
This launch also shows how Haier is carving out space between two extremes in the Mini LED market. On one end sit Sony and Panasonic, who continue to treat Mini LED as a flagship technology reserved for buyers willing to spend above ₹4.5 lakh for a 75-inch Bravia or close to ₹6 lakh for an 85-inch model. On the other hand, Hisense and TCL have been aggressive in pushing affordability, offering 55 to 65-inch Mini LED televisions starting at around ₹60,000 and positioning them as "premium within reach."
Haier is stepping directly into the middle of this spectrum. It is not competing with Hisense and TCL on price, nor does it aspire to Sony's rarefied luxury tier. Instead, it is creating a third bracket where large-format screens, advanced backlighting and high-end integrated sound are available to households ready to invest in premium but not willing to go all the way to flagship levels.
For Indian buyers, this effectively reshapes the Mini LED market into three clear tiers. The value-driven options from Hisense and TCL make the technology accessible. Haier offers a "premium attainable" tier with a blend of size, audio and performance, and Sony and Panasonic continue to define the aspirational summit. In the context of a festive season dominated by budget QLED launches from Kodak, Thomson and Blaupunkt, Haier's Mini LED play ensures that the premium conversation does not get drowned out by price wars.
