India's wearable market may be on the brink of its next big inflection. Lenskart, the country's largest eyewear brand, has announced that its upcoming AI-powered camera smartglasses, called B by Lenskart, will be opened to Indian developers ahead of launch. The move signals a shift from lifestyle accessory to intelligent computing platform and places a home-grown brand in a race long led by global tech giants.
Set to debut by December 2025, B by Lenskart is designed as a lightweight 40-gram frame, around 20 percent lighter than comparable global models, running on Qualcomm's Snapdragon AR1 Gen 1 platform. It houses a Sony camera for hands-free photo and video capture and integrates an AI assistant powered by Gemini 2.5 Live for natural voice interactions, live translation, wellness tracking and UPI-based payments.
Unlike experimental AR headsets, Lenskart's focus is everyday usability. The glasses are built for comfort, aligning with the brand's "glasses first" philosophy while adding intelligence that could make them part of routine life rather than a novelty.
Opening India's next platform
By making its AI and camera stack available to developers, Lenskart is attempting what no Indian consumer-tech company has done before: build a home-grown software ecosystem around a wearable device. Integrations could extend from food-delivery shortcuts and language-learning prompts to real-time navigation or entertainment controls.
Market timing supports this vision. Analysts estimate the global smartglasses market at USD 4–5 billion by 2030, growing nearly 30 percent annually, with India among the fastest-emerging markets. As Apple, Meta and Samsung work on mixed-reality devices, Lenskart's retail reach and pricing flexibility could help it scale faster in a price-sensitive market.
Building an ecosystem
Lenskart's strategy extends beyond one launch. The company has invested in XR and AI startups such as Ajna Lens, building expertise across hardware, software and manufacturing. Its vast retail network, data analytics and vertically integrated supply chain give it a strong foundation to introduce smart products at scale.
If executed well, this could do for eyewear what smartphones did for mobility—transform passive accessories into intelligent companions. Everyday functions like voice translation, message playback or quick payments could give users practical reasons to keep wearing the device.
For Indian consumers, especially those familiar with Lenskart's brand, the proposition is straightforward: useful intelligence without complexity. The inbuilt AI assistant responds to natural speech, the Sony camera allows quick capture, and the lightweight frame promises all-day wearability. The decision to open the platform to independent developers also means new features could evolve rapidly, tuned to local languages and cultural habits.
From eyewear to everywhere
What began as a vision-correction brand is now venturing into new uncharted categories that was once dominated by tech companies. What Lenskart is trying to get to the point where fashion, function and intelligence meet. With B by Lenskart, the company is trying to make technology invisible again. If it succeeds, the next screen we look through may not glow in our hands but rest quietly on our faces, blending everyday style with a hint of the future.
