April was quite happening in terms of smartphone launches in India. The Indian smartphone market witnessed around 20 launches including new smartphones and new variants of existing phones being launched. OnePlus, Motorola, vivo, Samsung, and Xiaomi introduced new offerings last month. One of the benefits of regularly doing MSP Tech Insights is to get a glimpse into customer behaviour and how it’s changing month-on-month.
This time, we can observe that there’s a recency bias in customer search trends with newly-launched smartphones taking up top positions and smartphones launched in 2023 have slipped from the popularity charts, unlike MSP Tech Insights March 2024. This is also reflected in the fact that the OnePlus Nord CE 3 Lite 5G didn’t make it to the list for the first time since its launch in April 2023 and the newly launched OnePlus Nord CE 4 5G has topped the list.
Interesting right? So, without any further delay, let’s find out which smartphones were the most popular in India in April 2024.
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Most Popular Mobiles in April 2024
As usual, remember that these smartphones are ranked based on their search volume on MySmartPrice. The most searched mobile in India might not necessarily mean the best-selling smartphone.
The OnePlus Nord CE 4 5G is the latest Nord series smartphone launched on April 1 and it topped the popularity charts. Thanks to class-leading specifications and a competitive price tag starting at Rs 24,999, the latest Nord smartphone managed to grab users’ attention.
OnePlus Nord CE 4 5G was the most popular smartphone in April 2024.
The key selling points of the handset include a new design, Aquatouch display, Qualcomm Snapdragon 7 Gen 3 SoC, and a 5500mAh battery unit with 100W SuperVOOC fast charging. It also comes with a dual-camera setup with a 50MP Sony LYT600 primary sensor with a 1/1.95-inch sensor size.
It wouldn’t be an exaggeration to say that the Motorola Edge series enjoys an “edge” over other smartphones in India. Thanks to its near-stock Android experience, brilliant displays, powerful cameras, and beefy battery, the Motorola Edge 50 Pro grabbed enough attention to be the second most popular device in April.
The Motorola Edge 50 Pro is the company’s first smartphone under the Edge 50 lineup.
The handset comes with a PANTONE-validated display, which is a first for a smartphone. It’s powered by a Snapdragon 7 Gen 3 processor and boots the latest HelloUI from the brand. You get a 144Hz, HDR10+ P-OLED display, 50MP triple rear camera setup, 50 MP selfie camera, and a 5,000mAh battery, among others.
A true market disruptor. vivo V30 was the most popular smartphone in March but slipped three ranks below in April. Despite the fall in ranking, the vivo V30 5G continues to grab attention because of its stunning aesthetics and best-in-class features.
The vivo V30 5G comes with powerful cameras and stunning design.
The fluorite AG glass panel on the back is its USP as it changes colour when exposed to UV light or sunlight. Apart from that, the phone offers a 1.5K curved AMOLED display, Snapdragon 7 Gen 3 SoC, dual 50MP cameras on the rear, a 50MP selfie camera, and more. You can pick the smartphone for Rs 33,999 in India.
Samsung has a loyal fan following in the country and it’s natural for its latest launch to be one of the most popular smartphones. The recently launched mid-range Samsung Galaxy M55 5G was the fourth most popular smartphone in April thanks to the popularity of the M series in India and an impressive spec sheet.
vivo offers budget-centric smartphones under its T series for millennials and Gen Z so every new launch garners a lot of attention. vivo launched T3 5G as the successor to last year’s vivo T2 5g in April and the phone has found its way to the top 5 most popular phones last month.
The vivo T3 5G is a budget-centric smartphone with a solid spec sheet.
The vivo T3 5G stands out in the sub-Rs 20,000 segment with an aggressive pricing and a rock-solid spec sheet. You get a 6.67-inch AMOLED screen with a 120Hz refresh rate, Dimensity 7200 SoC, Android 14, 50MP triple cameras, 5000mAh battery, and more.
Like vivo T series, Realme is also known to launch youth-centric affordable smartphones under its NARZO series. The latest launch in this lineup is the NARZO 70 Pro 5G. With several first-in-class features under its belt, the smartphone was one of the most searched devices on MySmartPrice last month.
The Realme Narzo 70 Pro launched in India with a starting price of Rs 19,999.
For a starting price of Rs 19,999, the NARZO 70 Pro 5G offers an AMOLED display with 2,000nits of peak brightness, rainwater smart touch, air gestures, Dimensity 7050 SoC, and more. It also offers a powerful 50MP dual rear camera setup, and a massive 5,000mAh battery with 67W fast charging.
The Redmi Note series is undoubtedly the most popular phone in India. Xiaomi launched the Redmi Note 13 series including the Note 13 Pro in January 2024 and the smartphone is still going strong in terms of popularity. The fact that Redmi Note 13 series is also the first Redmi Note series smartphones to come with AMOLED displays helps the matter.
Redmi Note 13 Pro 5G in Midnight Black, Arctic White, and Coral Purple Colours
The Redmi Note 13 Pro starts at Rs 23,999 and for the price offers a 1.5K AMOLED display with 120Hz refresh rate, PWM dimming, Gorilla Glass Victus, and more. Other key features include a 200MP camera, Snapdragon 7s Gen 2 SoC, and 5,100mAh battery with 67W fast charging.
The OnePlus 12R continues to be among the most popular phones in India from March but has slipped to the 8th spot from 4th. Moreover, the handset is also the most expensive option in the top 10 list. It helps the fact that it’s one of most affordable Snapdragon 8 Gen 2-powered devices in India.
The OnePlus 12R Genshin Impact edition is a heaviliy customised offering for the fans of the game.
The OnePlus 12R comes with a ProXDR LTPO AMOLED display, 50MP camera, 5,500mAh battery and IP64 rating. It also comes in a limited edition Genshin Impact variant, which adds to the hype of the handset. Not to forget, OnePlus has a massive and loyal fan base in India, which helps the overall popularity score of the budget flagship option.
The popularity of the Redmi Note series is evident, considering the vanilla Redmi Note 13 also continues to be one of the most popular smartphones in India. However, the phone slipped from 7th rank to 9th further confirming that users are swaying towards recent launches.
The Redmi Note 13 5G offers a 100MP camera, AMOLED display, and more in the budget segment.
The smartphone was launched in India with a starting price of Rs 16,999 with offers, which makes it one of the most commendable options. It ships with a 120Hz AMOLED display with FHD+ screen resolution, a Dimensity 6080 processor, a 100MP primary camera, and a fast-charging 5,000mAh battery.
This is the biggest upset in the latest MSP Tech Insights edition. The Nothing Phone (2a), the second most popular smartphone in March 2024, was at the last spot in April. The fact that its first mid-range launch is losing steam in India is not lost on the brand as Nothing recently launched an India-exclusive Blue variant of the smartphone to revive the hype.
Nothing has launched an India-exclusive blue variant of the Phone 2a in India.
The smartphone offers the aesthetics of its pricier flagship siblings complete with the Glyph interface on the back at a much lower price point. The spec sheet is quite solid as well, with 6.7-inch 10-bit flexible AMOLED display, Dimensity 7200 Pro SoC, 8GB virtual RAM, an advanced cooling system, HyperEngine 5.0, and more.
Nothing's proven that once you get the manufacturing in place, you can create a budget phone at an unbeatable price. The ...
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These were the most popular smartphones in April 2024. May already looks exciting with launches like Pixel 8a lined up. We are certain we will have more disruptors and shuffling this month. So be sure to check back to know which new smartphones breakthrough and which smartphones retain their position.
