Acerpure India has launched its first Neo Series televisions, marking the company's entry into the country's intensely competitive smart TV market. The lineup includes Aspire Neo, Swift Neo, and the flagship Elevate Neo QLED range, spanning 32 to 65 inches. Prices start at ₹22,499, with availability through Amazon and the Acerpure online store in time for the festive season.
The Neo Series has been designed to cater to different segments of Indian households. The Aspire Neo models in 32 and 43 inches provide an entry point into smart TV entertainment, powered by Google TV 5.0 with Dolby Audio and a 30W speaker system. The Swift Neo UHD LED televisions, available in 43, 55 and 65 inches, raise the bar with Dolby Atmos, a 40W sound setup, smoother performance through ALLM, VRR and MEMC, and lifestyle additions such as Filmmaker Mode and Karaoke. At the top, the Elevate Neo QLED range delivers Dolby Vision visuals, Dolby Atmos sound, QLED clarity and gaming-friendly features like gamepad plug-and-play, ALLM and VRR.
All three series are powered by Google TV 5.0 on Android 14, bringing a personalised interface, thousands of apps, voice control with Google Assistant and built-in Chromecast. Acerpure is also pitching the televisions as lifestyle devices, highlighting features such as an AI Content Creator tool and Karaoke mode. Connectivity includes dual Wi-Fi, Bluetooth, HDMI and USB ports, and the televisions are equipped with up to 2GB RAM and 16GB storage.
Growing demand for QLED
With Aspire Neo targeting first-time smart TV buyers, Swift Neo catering to families looking for cinematic sound and smooth streaming, and Elevate Neo QLED offering a premium step-up, Acerpure is positioning the Neo Series as a full-spectrum lineup. The pricing puts Elevate Neo in direct competition with QLED offerings from Thomson, Kodak and Blaupunkt, all of which are pushing hard with discounts this festive cycle.
Vasudeva G, Director of Acerpure India, said the Neo Series reflects the company's aim of making next-generation entertainment more accessible while staying relevant to modern Indian lifestyles. The launch comes as India's TV market sees both aggressive price cuts in the QLED segment and new Mini LED entries from brands such as Haier, Sony and TCL.
By timing the Neo Series for Amazon's Great Indian Festival, Acerpure is looking to ride the surge in festive demand while introducing itself as a contender in a market where affordability and ecosystem features often decide buyer preference.
