Panasonic has officially launched its first Mini LED TVs in India under the ShinobiPro series, with 65-inch and 75-inch models now available via its online store and retail network. The introduction of the Mini LED segment marks a strategic shift for the brand, especially at a time when its presence in the TV category becomes more critical. Earlier this year, Panasonic announced its exit from the refrigerator and washing machine business in India, making televisions one of its core consumer-facing categories in the market.
The ShinobiPro Mini LED range arrives as part of the broader Panasonic P-Series, which includes 21 new Google TV models across sizes ranging from 32 inches to 75 inches. However, the flagship ShinobiPro is clearly positioned to appeal to premium users looking for a balance of performance, design, and smart integration.
ShinobiPro Brings Premium Hardware and Platform Familiarity
The new Mini LED models offer a familiar set of high-end specs, including Quantum Dot display with pixel-level dimming, HDR10+, Dolby Vision, and a 4K Studio Color Engine powered by Panasonic's Hexa Chroma Drive. Motion handling is supported via MEMC and a native 120Hz refresh rate, while ALLM (Auto Low Latency Mode) is available for gamers.
On the audio front, the TVs include 66W in-built sound systems with tweeters and a dedicated woofer, delivering Dolby Atmos-backed surround sound. The visual design follows a Flat Fit profile, with minimal gap between the wall and TV, catering to wall-mount-friendly homes. As expected, both models run on Google TV, with Chromecast built-in and access to voice search and personalized recommendations.
Pricing and Availability
Both variants are now live on Panasonic's D2C platform. The 65-inch ShinobiPro Mini LED is priced at ₹1,39,990 while the 75-inch variant is available for ₹2,19,990.
The brand is also offering a new range of Panasonic soundbars, ranging from 160W to 600W, to complement the TV lineup.
Mini LED Is Getting Crowded, and Panasonic Is Playing Catch-Up
Panasonic enters the Mini LED race at a time when the segment is quickly becoming the new default for premium large-screen buyers. Samsung, Sony, TCL, Hisense, and Haier already have multiple 65-inch and 75-inch models across online and offline channels, many of which also support Dolby Vision and 120Hz refresh rates at aggressive prices.
While Panasonic's pricing is positioned slightly above online-first rivals like Hisense or TCL, the brand is hoping its offline credibility and focus on picture processing will help it stand out. This launch also puts it in the orbit of LG and Sony, who are also refining their Mini LED strategies in India, albeit with differing design and ecosystem bets.
What Works, What Doesn't, and Who This Is For
The 65-inch and 75-inch ShinobiPro models are clearly aimed at buyers who want a premium viewing setup at home but prefer the reassurance of an established offline brand. The picture quality is tuned for realism, with Panasonic's processing engine focusing more on natural colour reproduction than oversaturated visuals. The sound system is unusually powerful for a built-in setup, which means you may not need a soundbar immediately — a rare win in this segment.
That said, spec-driven buyers might find more aggressive value elsewhere. Brands like Hisense, Lumio, and TCL are offering Mini LED panels with similar feature sets, often at significantly lower prices. Panasonic also skips on trendier extras like ultra-thin profiles or flashy design flourishes, instead going for a more conventional aesthetic that blends into typical Indian living rooms.
If you’re shopping for a reliable, plug-and-play premium TV with strong colour tuning, Google TV smarts, and robust audio, the ShinobiPro lmight be what you need. This is especially true for buyers who still prefer walking into a store, seeing the panel in action, and relying on traditional service networks post-purchase.
A Crucial Bet at a Crucial Time
The ShinobiPro Mini LED series feels like more than just a product launch. For Panasonic, it is a signal of renewed focus on one of its last large-screen consumer categories in India. With refrigerators and washing machines no longer part of its portfolio, the pressure on its TV business to remain visible and competitive has clearly grown. It would be interesting to see how the market responds to this new range, especially in the festive sales period, which is crucial for every white goods brand. There is also a long-term play here, as Panasonic would need to have more launches in this category to establish itself further in the segment.
