Apple is yet to announce AI-generative features for its product lineup especially, the prized iPhone series. On the other hand, Google has been going big on AI features, including Gemini AI on its Pixel series. Samsung is also expected to bring several AI features for its upcoming Galaxy S24 series, which launches on January 17. But it looks like Apple will bring some more AI-focused features on the iPhones this year.
Bloomberg’s Mark Gurman reports in his ‘Power On’ newsletter that we could see Apple announce generative AI-based tools for its products at the WWDC 2024, which typically takes place in June. Let’s take a look at what Apple has in plans for the year 2024.
Apple’s Generative AI Features for iPhone at WWDC 2024
According to Gurman, Apple is planning to take a big leap in AI in 2024 with a series of generative AI-based tools for iPhone and other products. The Bloomberg report states that the company will introduce these features with iOS 18 update. As per the report, Apple will add several AI-backed features like auto-summarising, auto-complete for apps, and AI integration in Apple Music. The company will also reportedly introduce new AI-based developer tools.
Gurman also reports that Apple has been working on a proprietary Large Language Model (LLM) called Ajax since early 2023. The LLM is mainly being developed to introduce AI features to Macs and iPhones and to seamlessly merge AI into its services like Apple Music, core apps, Siri, and more. However, Apple might opt for a gradual rollout with the features, which is not surprising given Cupertino’s cautious approach when rolling out new technology.
Gurman also believes that Apple will fully scale its AI vision by 2025, so not all announcements could take place this year.
Apart from AI development, Gurman has also outlined the product roadmap for Apple starting with the much-ambitious Apple Vision Pro coming out in February. The mixed reality headset will be followed by the launch of refreshed iPad Pros sometime around March with OLED displays, M3 SoC, and more, he notes. Apple might also launch the larger 12.9-inch iPad Air in March.
In June, the company is expected to announce iOS 18, iPadOS 18, macOS 15, watchOS 11, tvOS 18, and visionOS 2. Gurman also claims that Apple might launch an upgraded Apple TV 4K with a new chipset in the first half of 2024.
