Descriptions For YouTube Channel: Best Practices to Increase Views and Boost Your YouTube Channel

Everything to know about YouTube channel descriptions!

Highlights
  • YouTube channel descriptions are vital for your YouTube channel.
  • In this article, let’s discuss how to add a description to your YouTube channel and make a good description for your channel.
  • Also, take a look at the YouTube channel description templates and examples!
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YouTube channel descriptions are one of the important things you need for a successful YouTube channel.

The About page is one of the most important pages in your YouTube channel – It is possibly one of the first things a viewer sees on your channel. YouTube channel descriptions are also the first things a person sees when someone searches for your channel. Hence, you must have a compelling and informative channel description on your channel. 


In this article, we will talk in detail about how to add a description to your channel, how to make a good description for YouTube channel, YouTube channel templates, and YouTube channel description examples. Read on!

What is a YouTube Channel Description?

A YouTube channel description serves the same purpose an About Us page on a website serves. The YouTube channel description is meant to convey what the YouTube channel is about and what it stands for. It helps potential viewers know what to expect from the channel and gives them an idea of why they should subscribe to the YouTube channel. 

The YouTube Channel Description appears in the About section of a YouTube channel. You can set up a description for your YouTube channel at the time of setting up the channel or anytime after that. 

How To Add a Description to YouTube Channel?

We already mentioned that you can set a channel description when creating a channel or after that. Let me guide you through a step-by-step guide for setting up a YouTube channel description after setting up your channel. Follow these steps to set your YouTube channel description:

  1. Open YouTube Studio, make sure you’re signed in to your YouTube channel.
  2. On the left sidebar, click on “Customization.”
  3. Click on “Basic Info.”
  4. Here, you’ll see the option to change the Name, Handle, and Description of your YouTube Channel.
  5. You can change or add the description you’d like by editing the text on this box.
  6. After making the changes you want in the description box, hit the “Publish” button to make these changes live.

How To Make a Good YouTube Description? – Best Practices

So we talked about how to add a description for the YouTube channel. But you might wonder what you should add to your YouTube channel description. Let’s look at the best practices for making a YouTube channel description.

  • Keep it brief and specific – The YouTube channel description has a word limit of 1,000 words, so be concise. 
  • Make the first paragraph interesting – The first 120-130 characters of your channel description will be shown in the search results. So you need to be extra cautious about it, considering that it affects your brand when someone searches for it.
  • Talk about what to expect from your channel – You need to talk about what to expect from the videos on your channel. You can talk about the type of videos you make or plan to make on the channel. You can also talk about the themes you will cover with your videos. You can talk about the schedule you will follow for videos on your channel so that viewers know when they can expect the next video from you. 
  • Introduce who you are – You are the focal point of your YouTube channel; viewers need to know who you are and what to expect from you. Briefly, overview who you are, your expertise, and more.
  • Be friendly and use a professional tone – You’re not talking to your viewers in a DM, so you must use a friendly and professional tone in a description. 
  • Add a call to action – You need to add a call to action at the end of your channel description. You can ask the viewers to subscribe to your channel, visit your website or follow you on your social media handles at the end of the channel descriptions. 

YouTube Channel Description Templates

Playful YouTube Channel Description Template

If you’re running a playful YouTube channel and want a channel description, take a look at this template:

Hi there!

I’m [Your Name], and this is my YouTube channel. I’m all about having fun and creating content that makes people laugh. You’ll find it here whether you’re looking for silly sketches, funny challenges, or just some good old fun videos. 

I’m always up for trying new things, so let me know in the comments if you have any video ideas! In the meantime, subscribe to my channel and stay tuned!

Third-Person YouTube Channel Description Template

If you’re running a company and want to describe what your company does in a third-person format, take a look:

[Company Name] is a leading provider of [products or services]. We have been in business for [number of years] and are committed to providing our customers with the best experience [with our products or services].

You will learn more about our company and products on our YouTube channel. We upload various videos to this channel, including product demonstrations, customer testimonials, and behind-the-scenes looks at our operations.

We also use our YouTube channel to share our company’s values and mission. We believe in [company values], and we are committed to making a positive impact on the world.

Subscribe to our channel today to learn more about [Company Name]!

Niche YouTube Channel Description Template

If you’re covering a specific niche in your channel, such as technology, smartphones, dating, travel, etc., you can use the below-given template:

Hi there!

Welcome to my channel, [Channel Name]. I’m [Your Name], and I’m passionate about [niche]. I love sharing my passion, knowledge and experiences with others, and I hope my videos will help you learn more about [niche] and achieve your goals.

On my channel, you’ll find videos on:

  • [List of topics that you cover in your channel in a list format]

I also share:

  • [List of the types of videos that you cover in your channel in a list format]

I’m always looking for new topics to cover, so if you have any suggestions, please let me know.

Thanks for watching!

Personal YouTube Channel Description Template

Here is a YouTube channel description template for your personal YouTube channel:

Hi! This is [Your Name]. 

On this channel, I’m documenting my personal journey of becoming a [skill or job, or what the personal journey is]. Learn with me how to become a [skill or job]! I will share the tools I use, the techniques I learned, and more in the videos I make. [job or skill] is my passion, and I hope you’ll find my videos informative and entertaining.

YouTube Channel Description Examples

Need more inspiration for making your YouTube channel description? Take a look at these YouTube channel descriptions from various successful YouTube channels. 

Tech YouTube Channel Description Example

Take a look at MySmartPrice’s YouTube channel description:

Travel YouTube Channel Description Example

Yes Theory is one of the biggest travel channels on YouTube; take a look at their channel description:

Moto-vlogging YouTube Channel Description Example

Anurag Salgoankar is one of the interesting moto-vloggers in India. Take a look at his YouTube channel description:

Gaming YouTube Channel Description Example

Total Gaming is one of the biggest gaming YouTube channels in India. Take a look at his channel description:

Frequently Asked Questions

What should I write in my YouTube channel description?

You should follow the best practices we mentioned on this page for making a good channel description for your YouTube channel.

Can I copy a YouTube description?

Plagiarism isn’t good. You need to have your own identity on YouTube. You can copy from the templates mentioned above, but change them to suit your channel.

How long should my YouTube channel description be?

Ideally, keep it short and simple, and to the point. Follow the best practices we mentioned above.

Do YouTube channel descriptions matter?

Yes, YouTube channel descriptions are one of the first things a potential new viewer sees from your channel. So having a good description for your YouTube channel is super important.