Consumer technology tech brand Nothing has announced its partnership with electronics retail chain Croma, in India. This means that Nothing products including Phone (1), Phone (2) as well as audio products by CMF will be available at select Croma premium stores across India.
This is the latest in the company’s bid to expand its presence offline. In July, Nothing announced its partnership with Vijay Sales electronics retail stores chain across the country. As for online, Flipkart has remained an exclusive partner since the inception of the brand.
“India is a pivotal market for Nothing, and this exciting partnership allows us to bring Nothing’s iconic design and technology to the many shoppers at Croma. Croma is one of India’s top retailers, and this collaboration demonstrates our collective commitment to offer our products to a whole new audience,” Manu Sharma, General Manager and Vice President at Nothing, said in a press release.
Apart from this, Nothing opened its first exclusive service center earlier this month in Bengaluru. Sharma, in an exclusive conversation with The Indian Express, said that the company plans to open a total of 20 exclusive service centers by 2024 in major cities like Delhi, Mumbai, Hyderabad, and Chennai. He added that the company wants to increase that number to 35 by 2025.
Nothing Phone (2) Gets Rs 3,000 Discount on Croma
As part of the offers, the Nothing Phone (2) will get a discount of Rs 3000 on Croma. However, do note that the offer is exclusively for ICICI bank cardholders. To recall, the Phone (2) was launched in India at a starting price of Rs 44,999 for the base model with 8GB RAM and 128GB storage. Thanks to a discount of Rs 3,000, it can be bought at Rs 41,000 from Croma stores.
There’s also the 256GB storage option, priced at Rs 49,999, which will be available at Rs 46,999 after the discount. The 512GB storage model comes at Rs 54,999 and will be available at Rs 51,999 after a discount of Rs 3,000. The RAM on both these models is 12GB.
It is clear that Nothing is taking India seriously. It recently announced the Nothing Care Camp campaign, under which it offered special discounts on its products as well as free service for a limited time in 14 cities across India. The Nothing Care service camps will be held bi-monthly (every second Saturday and Sunday) at its service center. The aim is to provide special offers and discounts on spare parts.
