OPPO has launched multiple flagship smartphones with Hasselblad-powered cameras. The partnership has also extended to OnePlus devices, to provide the best optical experience for users.
OPPO and Hasselblad have now announced a new joint venture to develop the next generation of HyperTone Camera Systems. Earlier this year, the OPPO Find X6 Series was launched with Hasselblad cameras, which has received huge appreciation from smartphone enthusiasts. Both companies are looking to expand this partnership further to take smartphone cameras to the next level.
OPPO and Hasselblad To Co-Develop HyperTone Camera Systems
OPPO and OnePlus took part in the Paris Photo Fair 2023. During the event, the companies officially announced their joint venture to co-engineer the next version of HyperTone Camera Systems, which will be launched in 2024.
As per the announcement, HyperTone will first arrive on the OPPO Find Series flagships. OPPO and Hasselblad are confident that HyperTone will bring a new era in computational photography.
The new camera system will focus on aesthetics and provide enhanced image quality and stylized experiences to the users. Hasselblad says that HyperTone will offer a camera experience that will unmatched by any other typical smartphone in the industry.
HyperTone Camera System: Details
The HyperTone Camera System consists of three components: HyperTone All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display. This complete hardware setup ensures an end-to-end redesign in imaging. It will also utilize stack pixel technology as found on the latest OPPO Find N3.
The system will also include an Extra HD algorithm, which will improve image clarity by 30%, and reduce noise in images by over 60%. The algorithm will utilize AI RAW Fusion, which requires almost 400% higher computing power.
For reference, OPPO also has its custom MariSilicon X NPU, designed for image processing. It was first used on the OPPO Find X6 Series with the Snapdragon 8 Gen 2 chipset. OPPO is expected to continue its development alongside its Hasselblad partnership.
Another important aspect of the HyperTone Camera System is the display of the device. Devices with HyperTone will will feature a ProXDR Display which is capable of offering eight times higher dynamic range while balancing natural colour tones on the screen.
The HyperTone Image Engine will improve the post-processing of images in areas like portrait shots. Hasselblad portrait images will create a three-dimensional image that will avoid over-brightening the face while smoothening the shadows. It will create a cinematic bokeh effect to mimic the optical out-of-focus effect on the background.
OPPO says that the first device with the HyperTone Camera System will be launched in 2024. The company has announced that the system will debut with the OPPO Find Series. Given OPPO’s past timeline, we can expect the OPPO Find X7 Series to feature OPPO-Hasselblad’s HyperTone Camera System.
As the joint venture progresses, we can expect more devices from OPPO and even OnePlus to feature the new camera system.
